Comm100

FEBRUARY 25, 2020

Your team can spend days crafting the perfect customer journey, but if only some people on your team can see the most recent interaction with the customer, how can your perfect customer journey come to fruition? Any new data can be fed back into this database, ensuring an ongoing, up-to-date view of your customer.

White Paper 52

White Paper Social Media Omnichannel B2B 52

ENGAGE.cx

OCTOBER 28, 2015

Here’s the problem: Multi-touch attribution modeling uses a linear progression of events to assign value to each customer touch point in a marketing campaign. Most companies would likely agree that customer engagement, purchase history, sentiment, and brand advocacy would be good metrics for identifying a “good customer.”

Multi-Channel 49

Multi-Channel White Paper 2016 Metrics 49

8x8

JANUARY 3, 2018

In addition, tying contact center systems directly into systems of record can be beneficial but ideally, they should be tied directly into the “one version of the truth” so that data collected about each customer interaction can be directly correlated to the customer experience and the overall customer journey.

Metrics 48

Metrics Customer Experience Contact Center White Paper 48

8x8

JANUARY 3, 2018

In addition, tying contact center systems directly into systems of record can be beneficial but ideally, they should be tied directly into the “one version of the truth” so that data collected about each customer interaction can be directly correlated to the customer experience and the overall customer journey.

Metrics 48

Metrics Customer Experience Contact Center White Paper 48

8x8

JANUARY 3, 2018

In addition, tying contact center systems directly into systems of record can be beneficial but ideally, they should be tied directly into the “one version of the truth” so that data collected about each customer interaction can be directly correlated to the customer experience and the overall customer journey.

Metrics 48

Metrics Customer Experience Contact Center White Paper 48

Bold360

MARCH 23, 2017

Using a bot needs to be simpler than any other channels available to satisfy the customer’s need. If you can simply send off a line of text and get the answer you’re looking for about opening hours or product price, that’s efficient and likely to encourage customer engagement. Interested in bots?

Customer Service 58

Customer Service White Paper Download Touchpoint 58

Hero Digital

OCTOBER 5, 2019

As you think through the ideal path your target customer will take to purchase, there are some key questions you’ll want to ask: How are you generating awareness around your products? do your target customers look to for information? How many touchpoints—the places your target customers engage with you—are you reaching?

B2B 40

B2B Touchpoint White Paper Multi-Channel 40

Comm100

JANUARY 14, 2020

According to Marketing Week, 15 years ago the average consumer used two touchpoints when making a purchase and only 7% regularly used more than four. Today, consumers use an average of almost six touchpoints with nearly 50% regularly using more than four. This post includes highlights from our Omnichannel white paper.

Omnichannel 40

Omnichannel White Paper 2020 Social Media 40

Confirmit

MAY 29, 2018

Understand your customers’ expectations better. Evaluate (and prevent) the risk of your customers churning. Measure your customers’ satisfaction at different touchpoints across the customer journey, and across your various products and/or services. When to Collect the Voice of the Customer?

Multi-Channel 40

Multi-Channel Customer Journey Mapping White Paper Competitive Advantage 40