Remove Customer Expectations Remove Interaction Remove Touchpoint
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Stuck in an Outdated CX Framework? Here’s Why You’re Missing Out on Real Results

eglobalis

Originally posted at [link] Introduction In the realm of business-to-business (B2B) interactions, customer experience (CX) is often approached through standardized frameworks and prescriptive methodologies, frequently rooted in models from major industry analysts like Gartner, Forrester, and others.

B2B 494
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The Power of CX Experimentation: Turning Insights into Actionable Success

eglobalis

Benefits of Experimentation in CX Programs Omnichannel Service Optimization Experimentation enables businesses to fine-tune their omnichannel strategies by testing different approaches to customer interactions across various channels. Cultural Adaptation In a global market, cultural nuances significantly impact customer experience.

Insights 314
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CX 2025: The AI Revolution That Will Leave Your Business Behind

eglobalis

The customer experience (CX) landscape is undergoing a seismic transformation , with 2025-6 poised to be a defining year. Outdated metrics and strategies will be replaced by AI-driven innovations that promise to reshape how businesses interact with and anticipate the needs of their customers.

2025 304
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The Right Survey to Measure Each Touchpoint of the Customer Journey

GetFeedback

type question works well when evaluating a relationship or complete experience, but it can be confusing if asked after individual touchpoints. My guess: Expedia wanted one survey to catch people after the completed experience, who may or may not have answered one of the touchpoint surveys. Think “Survey+” for Customer Feedback.

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The Power of Customer Behavior Analysis

InMoment XI

To capitalize on those behaviors, you need to be able to perform customer behavior analysis. What Is Customer Behavior Analysis? Customer behavior analysis is the process of studying and interpreting how customers interact with a business at each stage of the customer journey.

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Customer Experience Journey Mapping Strategies to Improve Business Performance

InMoment XI

A customer journey map is a visual representation of the journey a customer has with a company’s brand, products, services, and people. Customer journey maps may also be called customer interaction maps, customer corridors, or service blueprints.

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Beyond the Basics: Why the Traditional Customer Experience Education Model is Outdated

eglobalis

While these were once essential for building a basic understanding of CX, they no longer offer the flexibility needed to handle the complexities and continuous evolution of modern businesses and customer expectations. For example, customer expectations in retail differ vastly from those in the healthcare or tech industries.