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Brian Solis: The Visionary Who Will Mindshift Your Perspective on Innovation, CX and Leadership

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His latest book, Mindshift: Transform Leadership, Drive Innovation, and Reshape the Future , is a remarkable testament to this journey, pushing leaders to rethink their approaches and embrace transformative thinking. The book encourages leaders to adopt transformative approaches to leadership and innovation.

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Winning Leadership Support for Your CX Program: How to Align and Drive Buy-In

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How to Win Leadership Commitment This article was originally published in part at [link] Introduction Customer Experience (CX) transformation has become a strategic priority for B2B organizations because it directly influences key business outcomes. At the same time, B2B customer expectations have risen.

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Beyond the Basics: Why the Traditional Customer Experience Education Model is Outdated

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While these were once essential for building a basic understanding of CX, they no longer offer the flexibility needed to handle the complexities and continuous evolution of modern businesses and customer expectations. For example, customer expectations in retail differ vastly from those in the healthcare or tech industries.

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Customer Experience Maturity Model: A Framework for Improving Experiences

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Stages of Customer Experience Maturity Investigate Initiate Mobilize Scale Embed CX maturity starts from a static phase of identifying the first steps and concludes with integrating strong CX practices. The framework encourages continuous evolution to adapt to shifts in customer expectations.

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Why Europe and the UK Are Always Behind the USA in Customer Experience

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In contrast, European companies, including those in the UK, tend to focus more on product quality and regulatory compliance, sometimes at the expense of the customer experience. Influencers and Thought Leaders in CX In Europe, the landscape of CX thought leadership and practical application presents unique challenges.

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Value Creation for B2B Customers in Tech, Telecom, Contact Centers, and Manufacturing – Part I of 3

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Making life easier for customers isnt superficialits strategic. While customers expect efficiency gains , the real impact lies in how you demonstrate and deliver them over time. B2B leaders who operationalize these elements build trust, reduce churn, and become part of the customers long-term roadmap.

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Crafting and Cascading a Customer Experience Strategy Across Global Organizations

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This involves collecting and analyzing data through various methods such as surveys, customer interviews, voice of customer (VOC) programs, and feedback mechanisms. These insights inform the service standards and product offerings that will most effectively meet customer expectations.