In a Word: The Customer Sentiment Index
Bob Hayes
MARCH 2, 2015
Correlates of the Customer Sentiment Index. I used the CSI in two independent studies, one using a B2B technology company and the other using a B2C wireless service provider company to determine if the CSI is related to other common CX metrics. I illustrated how the CSI can be used to reliably identify at-risk customers (e.g.,
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