BirdEye

JULY 5, 2023

This marketing strategy isn’t about short-term wins or sales transactions; instead, it focuses on long-term customer retention. Relationship marketing works as it helps you understand your audience better and allows you to stay in constant touch with your customers. Why does relationship marketing work?

Marketing 98

Marketing Social Media Loyalty Programs Customer Retention 98

Beyond Philosophy

APRIL 30, 2015

So now what do we do to build Customer Loyalty? Loyalty Programs Disappoint Customers. Are Loyalty cards about loyalty or just another form of offering benefits? It’s clear loyalty programs don’t always drive loyalty , however. Take a look at your loyalty program.

Loyalty 117

Loyalty Rewards Programs Loyalty Programs 2010 117

ClearAction

MAY 29, 2016

How Marketers Think of Customer Experience. Marketing professionals think of customer experience in terms of their deliverables: the user experience of websites, campaigns, events, research, content, social media, and so forth. How Marketing Can Excel in Customer Experience Management.

Marketing 97

Marketing Customer Experience Chief Customer Officer Social Media 97

Beyond Philosophy

JUNE 11, 2015

…just how jaded and seeking for social interaction have customers become, in their relationships with vendors and their loyalty and engagement programs, that experiences need to always be fun and inclusive? This gave gaming something of a Philosopher’s Stone, or magic wand, aura. The post Where Is Gamification Going?

Loyalty Programs 106

Loyalty Programs Loyalty Consumers Retail 106

ClearAction

MAY 29, 2016

Marketing, sales, and service are typically most in-touch and in-tune with customers, compared to the other business functional areas. Historically, customer experience management may have been thought of as the Service organization’s domain: dealing with post-purchase questions, returns, and misunderstandings.

Marketing 67

Marketing Customer Experience Chief Customer Officer Customer Experience Management 67

SurveySensum

JANUARY 26, 2024

Launch Surveys to Leverage Customer Feedback to Improve your Customer Journey Sign Up For Free Free Forever • No Feature Limitation • No Credit Card Required • Get a Live Demo 4. This stage is crucial for fostering customer loyalty, increasing customer lifetime value , and creating a community of loyal customers.

Customer Journey 52

Customer Journey Social Media Touchpoint Webinar 52

Lumoa

JANUARY 19, 2023

Structures may be more flat and cross-functional, with employees wearing multiple hats and some of them also dedicating only half of their time to customer experience initiatives. Here’s an example of how a startup’s customer experience department might be structured.

Customer Experience 94

Customer Experience Net Promoter Score Metrics NPS 94