Thematic

MARCH 20, 2025

This happens when businesses make decisions without considering customer insights. They need a structured way to understand their customers, anticipate needs, and improve the user experience, so they need a customer insights framework. What is a Customer Insights Framework?

Customer Insights 62

Customer Insights Insights Net Promoter Score NPS 62

eglobalis

JULY 31, 2024

Customer Experience Management (CXM) Software Tools like Qualtrics and Medallia as the leaders of this sector help manage and analyse customer interactions across different touchpoints. These platforms provide deep insights into customer feedback and behaviour, enabling businesses to make data-driven decisions to improve CX.

Customer Experience 434

Customer Experience Social Media 2024 B2B 434

Thematic

MARCH 30, 2025

Customer expectations are evolving fast, and the only way to stay ahead is with data-driven customer insights. The best companies don’t just collect customer feedback—they use it to predict trends, refine products, personalize experiences, and shape smarter strategies across the business.

Customer Insights 62

Customer Insights Insights Feedback E-support 62

eglobalis

JULY 2, 2024

Furthermore, it investigates contemporary global trends in customer feedback strategies that advocate for a shift beyond simplistic metrics. By embracing a more nuanced approach, organizations can gain a comprehensive understanding of customer sentiment, facilitating more informed decision-making and enhancing overall customer satisfaction.

NPS 461

NPS Feedback Net Promoter Score B2C 461

eglobalis

SEPTEMBER 16, 2024

Introduction A well-executed B2B customer experience (CX) strategy can be the cornerstone of long-term success in today’s competitive landscape. Unlike B2C interactions, B2B transactions are more complex, involving multiple decision-makers, longer sales cycles, and intricate touchpoints.

B2B 382

B2B Customer Experience Customer Centricity Omnichannel 382

InMoment XI

JANUARY 27, 2025

Imagine a scenario in which a customer calls complaining about the size of a shirt purchased online because she is dissatisfied with the fit. With real-time access to this data, marketing and operations teams can act immediatelysending targeted offers, automating follow-up emails, or launching personalized ads based on these insights.

Call Center 195

Call Center Contact Center Social Media Apparel 195

GetFeedback

JULY 19, 2019

If you don’t understand what your customers need or expect—what they like and dislike —how on Earth can you deliver? How can you give your customer a voice within your business? A VoC program must be capable of finding the true pulse of the customer so that businesses can use that information to make the company better. .

ROI 309

ROI Touchpoint Hotels Customer Journey 309

InMoment XI

DECEMBER 10, 2024

It boosts Customer Lifetime Value (CLV) : Loyal customers spend more over time, creating a positive impact on your bottom line. This information guides product development to better fulfill customer needs and goals. InMoments XI platform enables you to collect and analyze customer insights effectively.

2024 195

2024 ROI Net Promoter Score Multi-Channel 195

Thematic

MARCH 18, 2025

." That’s exactly why customer insights platforms are essential. That way, you can easily understand what customers truly want. In this guide, you’ll get a peek into some of the best customer insights platforms and their features. What is a Customer Insights Platform?

Customer Insights 62

Customer Insights Insights Social Media Consulting 62

GetFeedback

MAY 9, 2019

If you Google customer experience you’ll get about 2,340,000,000 results—articles, videos, reports—with in-depth information about the space. At this level, you’re also working on developing a customer experience strategy. Stage 5 — Align: Being customer-centric is the norm in your company at this stage.

Article 337

Article Customer Experience Metrics Customer Journey Mapping 337

InMoment XI

NOVEMBER 21, 2024

Voice of Customer analysis enables you to capture these key insights for customer satisfaction and retention. For example, this analysis can reveal why a customer canceled their subscription to your service. For example, key metrics like CSAT help you improve aspects of your business to satisfy specific customer needs.

Voice of Customer 195

Voice of Customer Loyalty Net Promoter Score 2025 195

InMoment XI

JULY 13, 2023

The panelists shared valuable insights on embracing changes and putting customers at the center of their business. Increasing awareness and providing comprehensive training to employees are crucial steps toward ensuring adherence to the act’s expectations.

Consumers 369

Consumers Financial Competitive Advantage Customer Centricity 369

InMoment XI

NOVEMBER 13, 2024

Acquiring new customers is more expensive than retaining current ones. Proactively monitoring customer health can help businesses cut churn by over 34% for at-risk clients. It informs effective marketing strategy. Churn prediction helps you tailor your marketing efforts to re-engage customers at risk of leaving.

Customer Retention 195

Customer Retention 2024 ROI Competitive Advantage 195

InMoment XI

OCTOBER 29, 2024

Simplify Everything For Your Customers. Customers appreciate ease at every touchpoint of their journey. Simple and convenient experiences encourage repeat business because they require very little customer effort. For example, you can include a chatbot on your website to offer instant support to customers.

Loyalty 195

Loyalty Net Promoter Score Social Media Loyalty Programs 195

Retently

OCTOBER 23, 2024

Typically, most brands focus on surveying just a couple of key touchpoints, like post-purchase NPS to measure customer loyalty, or post-helpdesk interaction CSAT to gauge service satisfaction. Taking the importance of collecting customer feedback out of the way, where do we start?

Retail 109

Retail NPS Touchpoint Feedback 109

Retently

JANUARY 13, 2025

The Customer Effort Score (CES) measures one simple but crucial aspect: How easy is it for customers to get what they need from you? Whether its resolving an issue, completing a purchase, or finding information, CES gives you a direct look at how much work your customers are putting in. The lower the effort, the better.

Measurement 116

Measurement Effort Score Multi-Channel Net Promoter Score 116

delighted

NOVEMBER 30, 2021

These micro-experiences are called customer touchpoints, and they play a crucial role in fostering customer satisfaction, including trust and loyalty. What are customer touchpoints? What are customer touchpoints? Why is it important to understand customer touchpoints? Let’s dig in.

Touchpoint 87

Touchpoint Net Promoter Score Customer Journey Mapping Social Media 87

Win the Customer

NOVEMBER 29, 2024

Customer Journey Mapping is a visual representation of the steps a customer takes to achieve a goal, from initial awareness to post-purchase satisfaction. It involves mapping out every touchpoint a customer encounters, both online and offline. Usage: How do customers use your product or service?

Customer Journey Mapping 59

Customer Journey Mapping Customer Journey Touchpoint Social Media 59

Thematic

FEBRUARY 24, 2025

That’s the power of customer experience insights—real-time feedback and data-driven analysis that help businesses understand what customers want, what frustrates them, and how to improve their journey. Companies that actively apply customer insights boost retention, loyalty, and competitive advantage.

Insights 62

Insights Customer Experience Social Media Net Promoter Score 62

InMoment XI

MARCH 21, 2025

Conversational intelligence insights are findings derived from assessing customer conversations with or about your brand. This can help you qualify leads more effectively, allowing you to focus on high-intent potential customers.

Insights 195

Insights Sales Interaction Metrics 195

Retently

AUGUST 13, 2024

Understanding CSAT: The Traditional Metric Customer Satisfaction Score is one of the simplest and most straightforward ways to measure how satisfied your customers are with a specific experience they’ve had with your brand. Think of it as a quick pulse check on your customer’s happiness right after they interact with your business.

Insights 108

Insights Customer Insights Customer Experience NPS 108

Retently

MARCH 11, 2025

They act as a bridge between the customer and teams working with product, marketing, logistics, and support to ensure customer insights lead to tangible fixes. Customer Support Teams Ensuring issues are resolved quickly and with a personal touch. CX Managers dont just react to problems, they anticipate them.

Management 115

Management Customer Experience Roadmap NPS 115

Retently

NOVEMBER 29, 2024

Just like meeting someone new, customers form snap judgments – sometimes in just a few seconds – about your business. Whatever the touchpoint, that first moment matters more than you think. Here’s the thing: customers rarely tell you outright what they thought during those crucial first moments.

Events 120

Events Feedback Interaction E-support 120

Totango

JUNE 1, 2021

It all starts with knowing how to gather customer insights and properly leverage that data. Understanding Customer Success Data. A customer success platform contains all the data needed to create a complete picture of your customers. Voice of Customer: Survey responses and satisfaction scores.

Customer Insights 71

Customer Insights Insights Touchpoint Metrics 71

CloudCherry

FEBRUARY 26, 2019

This report looks at what worked in 2018 in customer analytics and measurement. It can also help organizations take a more informed stand on how they would like to approach analytics, based on current trends and guide them towards framing a more data-driven analytics framework for 2019. Next, prioritize projects that need attention.

2018 256

2018 2014 Measurement Retail 256

Experience Investigators by 360Connext

FEBRUARY 20, 2024

By analyzing pitch and tone, AI also aids in understanding customer disposition, making our content management systems more intuitive and responsive to customer feedback. Generative AI can also deliver recommended messaging based on these predictive customer insights.

Customer Relationship Management 270

Customer Relationship Management Feedback Customer Journey Connections 270

Totango

JUNE 25, 2019

By sharing the insights of these multi-dimensional data streams across your enterprise, you increase accountability for the customer experience and create a customer-centered enterprise that is poised to effectively deliver customer lifetime value. Voice of Customer: Survey responses and satisfaction scores.

Customer Insights 69

Customer Insights Insights Touchpoint Metrics 69

InMoment XI

SEPTEMBER 5, 2024

The only way to do this is by listening to what your customers are saying, which is referred to as the Voice of the Customer. What is Voice of the Customer? Voice of the Customer (VoC) is the process of gathering information regarding what customers think and feel about their experiences with a business.

Net Promoter Score 195

Net Promoter Score Metrics Voice of Customer Touchpoint 195

SurveySensum

AUGUST 19, 2024

This is one of the customer touchpoint examples where the brand engaged with Mike to remind and or understand why he abandoned the cart. This interaction at this touchpoint in Mike’s customer journey prompted him to become a customer from just a mere visitor. What are Customer Touchpoints?

Touchpoint 52

Touchpoint Social Media Customer Journey Feedback 52

InMoment XI

NOVEMBER 20, 2023

It goes beyond the traditional methods of customer feedback analysis, offering a sophisticated approach that enables brands to stay ahead in an intensely competitive landscape. At its core, AI in CX is about leveraging technology to gain a deeper understanding of customer experiences.

Customer Experience 243

Customer Experience E Commerce E-support Social Media 243

SurveySensum

APRIL 16, 2025

A Customer Relationship Management (CRM) survey is a targeted method of collecting customer feedback from the contacts stored in your CRM system. CRM surveys use existing customer data for personalized, context-driven questions. Alright, so weve covered what a CRM survey is, but youre not here just for the what.

Feedback 52

Feedback Demo Touchpoint NPS 52

InMoment XI

OCTOBER 9, 2024

Tools like InMoment’s Survey Builder enable customized survey design to help you capture customer insights easily and quickly while reducing survey fatigue. Ask your customers relevant and impactful questions. Leverage interactions with customers via live chat. Monitor social media comments and reviews.

Feedback 195

Feedback Social Media B2C 2024 195

Lumoa

FEBRUARY 9, 2023

software bug fixes, wrong information corrected on the website) Product development decisions : reprioritizing things on the product development roadmap taking the feedback into account (e.g. more friendly behavior in customer service) Marketing to take the info into account in better targeting (e.g.

Definition 167

Definition Net Promoter Score Customer Experience B2C 167

Calabrio

MARCH 25, 2025

Are you able to understand what your customers are telling you? Can you use these customer insights to improve their experiences and deliver what they really want? If not, thats where the latest AI-driven Voice of the Customer software and tools can help.

2025 52

2025 Contact Center Customer Journey Mapping Social Media 52

Optimove

NOVEMBER 26, 2024

Phase 2 (Multi-Channel Expansion): Gradually integrate other channels once email touchpoints show measurable success. Phase 3 (Full Integration): Adopt a unified, multi-channel approach that leverages insights across all platforms to deliver consistent and cohesive messaging. Map these insights to other channels (e.g.,

Multi-Channel 52

Multi-Channel Roadmap Touchpoint Metrics 52

BirdEye

MARCH 3, 2025

You can also send a customized email with a special offer or a reminder to complete your purchase. Multiple touchpoints are often needed to build a relationship and secure meetings. Understand your customer journey Begin by mapping out customer interactions across both online and offline touchpoints.

Omnichannel 52

Omnichannel Marketing 2025 Multi-Channel 52

BirdEye

MARCH 3, 2025

You can also send a customized email with a special offer or a reminder to complete your purchase. Multiple touchpoints are often needed to build a relationship and secure meetings. Understand your customer journey Begin by mapping out customer interactions across both online and offline touchpoints.

Omnichannel 52

Omnichannel Marketing 2025 Multi-Channel 52