Thematic

APRIL 1, 2025

Improving your customer experience starts with a strong customer insights strategy. In simple terms, this strategy is your game plan for collecting and leveraging customer insights to drive better decisions. Defining Clear Objectives for Your Customer Insights Strategy Every great strategy begins with a clear goal.

Customer Insights 62

Customer Insights Insights Social Media Customer Journey Mapping 62

InMoment XI

JANUARY 27, 2025

The Current State of Customer Calls: Costs and Missed Opportunities When each call has an associated cost, its easy to land on North Star metrics like call volume and average handle time. Empowered agents offer real solutions that align with the customers needs, leading to higher satisfaction rates and increased sales.

Call Center 195

Call Center Contact Center Social Media Apparel 195

InMoment XI

NOVEMBER 21, 2024

Voice of Customer analysis enables you to capture these key insights for customer satisfaction and retention. For example, this analysis can reveal why a customer canceled their subscription to your service. Here are a few reasons why it’s a powerful tool for brands: It helps improve customer satisfaction.

Voice of Customer 195

Voice of Customer Loyalty Net Promoter Score 2025 195

InMoment XI

OCTOBER 29, 2024

Simplify Everything For Your Customers. Customers appreciate ease at every touchpoint of their journey. Simple and convenient experiences encourage repeat business because they require very little customer effort. For example, you can include a chatbot on your website to offer instant support to customers.

Loyalty 195

Loyalty Net Promoter Score Social Media Loyalty Programs 195

eglobalis

JULY 31, 2024

Customer Experience Management (CXM) Software Tools like Qualtrics and Medallia as the leaders of this sector help manage and analyse customer interactions across different touchpoints. These platforms provide deep insights into customer feedback and behaviour, enabling businesses to make data-driven decisions to improve CX.

Customer Experience 428

Customer Experience Social Media 2024 B2B 428

Thematic

MARCH 20, 2025

This happens when businesses make decisions without considering customer insights. They need a structured way to understand their customers, anticipate needs, and improve the user experience, so they need a customer insights framework. What is a Customer Insights Framework?

Customer Insights 62

Customer Insights Insights Net Promoter Score NPS 62

Thematic

MARCH 30, 2025

Customer expectations are evolving fast, and the only way to stay ahead is with data-driven customer insights. The best companies don’t just collect customer feedback—they use it to predict trends, refine products, personalize experiences, and shape smarter strategies across the business.

Customer Insights 62

Customer Insights Insights Feedback E-support 62

CSM Magazine

MARCH 13, 2025

In this article, well explore the most effective ways to measure customer satisfaction and why these methods matter for long-term success. The Importance of Measuring Customer Satisfaction Customer satisfaction is more than just a feel-good metric. Revenue growth starts with happy customers.

Customer Satisfaction 52

Customer Satisfaction Metrics Measurement Net Promoter Score 52

GetFeedback

MAY 9, 2019

At this level, you’re also working on developing a customer experience strategy. Stage 4 —O perationalize: You begin to re-design your company’s operational processes based on customer insight and other customer experience metrics. Stage 5 — Align: Being customer-centric is the norm in your company at this stage.

Article 337

Article Customer Experience Metrics Customer Journey Mapping 337

Retently

JANUARY 13, 2025

Trust us your customers (and your bottom line) will thank you! Key Takeaways CES is a critical metric for understanding how easy or difficult it is for customers to interact with your business. How Does CES Compare to Other Metrics? Next, lets dive into the tools that can help you measure and act on this critical metric!

Measurement 116

Measurement Effort Score Multi-Channel Net Promoter Score 116

eglobalis

SEPTEMBER 16, 2024

Introduction A well-executed B2B customer experience (CX) strategy can be the cornerstone of long-term success in today’s competitive landscape. Unlike B2C interactions, B2B transactions are more complex, involving multiple decision-makers, longer sales cycles, and intricate touchpoints.

B2B 375

B2B Customer Experience Customer Centricity Omnichannel 375

InMoment XI

DECEMBER 10, 2024

It improves your brand image : Happy customers are more likely to recommend your business, helping support brand reputation management efforts. What Is Customer Churn? Customer churn occurs when customers stop using your product or cancel their subscriptions.

2024 195

2024 ROI Net Promoter Score Multi-Channel 195

Thematic

MARCH 18, 2025

." That’s exactly why customer insights platforms are essential. That way, you can easily understand what customers truly want. In this guide, you’ll get a peek into some of the best customer insights platforms and their features. What is a Customer Insights Platform?

Customer Insights 62

Customer Insights Insights Social Media Consulting 62

Retently

AUGUST 13, 2024

Yet, to really understand what makes them tick, businesses turn to customer satisfaction metrics – handy tools that capture how customers feel and what you can do to make their experience even better. Combining customer satisfaction metrics can give you a well-rounded understanding of customer experience.

Insights 108

Insights Customer Insights Customer Experience NPS 108

Retently

MARCH 17, 2025

Key metrics to include (or skip) Actionable insights that go beyond the data and help drive real improvements. Ready-to-use examples for different reporting styles, whether youre all about the numbers, customer feedback, or a mix of both. Helps teams react fast to emerging issues in different CX touchpoints (e.g.,

Insights 90

Insights NPS Metrics Customer Satisfaction 90

InMoment XI

MARCH 21, 2025

Conversational intelligence insights are findings derived from assessing customer conversations with or about your brand. Customer Journey Insights and Engagement Patterns Conversational intelligence tracks customer interactions across different touchpoints, from the point of first contact to post-purchase.

Insights 195

Insights Sales Interaction Metrics 195

InMoment XI

SEPTEMBER 5, 2024

By actively listening to customer feedback, addressing their needs, and continuously improving products and services, businesses can deliver a personalized and seamless experience at every touchpoint. Increasing that will cause your customers to promote your brand for you.

Net Promoter Score 195

Net Promoter Score Metrics Voice of Customer Touchpoint 195

Retently

MARCH 11, 2025

They act as a bridge between the customer and teams working with product, marketing, logistics, and support to ensure customer insights lead to tangible fixes. Customer Support Teams Ensuring issues are resolved quickly and with a personal touch. CX Managers dont just react to problems, they anticipate them.

Management 115

Management Customer Experience Roadmap NPS 115

Think Customers

APRIL 10, 2025

Example: Use hard numbers such as calculating the revenue impact of improving customer retention by just 5% to make the case for investment in CX. Action Point: Present CX metrics alongside financial indicators to show the business case for improving customer experience.

B2B 52

B2B Net Promoter Score Effort Score Financial 52

Optimove

NOVEMBER 26, 2024

Phase 2 (Multi-Channel Expansion): Gradually integrate other channels once email touchpoints show measurable success. Phase 3 (Full Integration): Adopt a unified, multi-channel approach that leverages insights across all platforms to deliver consistent and cohesive messaging. What Metrics Should Marketers Track to Evaluate Success?

Multi-Channel 52

Multi-Channel Roadmap Touchpoint Metrics 52

InMoment XI

SEPTEMBER 19, 2024

End-to-End Customer Experience vs Customer Journey The difference between end-to-end customer experience and the customer journey is that one of them is business-focused while the other is customer-focused. The customer journey maps out the path a customer takes and focuses on individual touchpoints.

Customer Experience 195

Customer Experience Customer Journey Mapping Social Media 2024 195

Totango

JUNE 1, 2021

The reality of the unique relationship you share with your customers is captured in the data your customer success software gathers, detailing usage rates, demographics, logged interactions, voice of customer data, and other key metrics. Voice of Customer: Survey responses and satisfaction scores. Product Adoption.

Customer Insights 71

Customer Insights Insights Touchpoint Metrics 71

Lumoa

FEBRUARY 9, 2023

Customer churn is the opposite of retention. Customer churn is a critical metric because it is much less expensive to retain existing customers than it is to acquire new customers. Compelling Brand Values: Brand promises drive how the organization treats customers. So why should you care?

Definition 167

Definition Net Promoter Score Customer Experience B2C 167

Totango

JUNE 25, 2019

The reality of the unique relationship you share with your customers is captured in the raw numbers your CS software gathers, detailing usage rates, demographics, logged interactions, voice of customer data, and other key metrics. It all starts with knowing how to gather customer insights and properly leverage that data. .

Customer Insights 69

Customer Insights Insights Touchpoint Metrics 69

Thematic

MARCH 30, 2025

Those moments don’t happen by accident; they happen because businesses use customer insights to personalize customer interactions and optimize workflows. Let’s explore eight ways these insights can take customer service from reactive to proactive.

Information 62

Information Insights Customer Service Airlines 62

Kerry Bodine

MAY 3, 2019

To get the full picture, you also need to understand actual customer behavior. Enter journey analytics, an approach to insights and measurement that examines customers’ behavior not just at individual touchpoints, but along the paths they take as they attempt to accomplish their goals and tasks.

NPS 26

NPS Customer Insights Insights Net Promoter Score 26

InMoment XI

NOVEMBER 15, 2023

This method harnesses the power of data and insights to gain a deeper understanding of customers, their preferences, and their interactions with a company. What is Customer Experience Analytics? It involves the use of various metrics and methods to gain valuable insights into how customers perceive and interact with a business.

Insights 243

Insights E Commerce Customer Experience E-support 243

InMoment XI

OCTOBER 9, 2024

Tools like InMoment’s Survey Builder enable customized survey design to help you capture customer insights easily and quickly while reducing survey fatigue. Ask your customers relevant and impactful questions. Leverage interactions with customers via live chat. Monitor social media comments and reviews.

Feedback 195

Feedback Social Media B2C 2024 195

GetFeedback

JANUARY 27, 2020

ROI: If VoC results aren’t tied to clear financial metrics or business goals, you can’t validate the impact of your program. It’s a great idea to start by mapping out your customer journey, which will help you visualize the business issues that currently impact customer touchpoints. Let’s take an example.

Feedback 221

Feedback Metrics Customer Journey Mapping ROI 221

InteractionMetrics

MARCH 13, 2025

If you want to improve customer experience, you need more than just emotional data. You need to know what customers are actually saying so you can identify key themes, uncover root causes, and take meaningful action. That’s where Interaction Metrics steps in.

Customer Experience 52

Customer Experience Customer Satisfaction Social Media Metrics 52

Calabrio

MARCH 25, 2025

Are you able to understand what your customers are telling you? Can you use these customer insights to improve their experiences and deliver what they really want? If not, thats where the latest AI-driven Voice of the Customer software and tools can help.

2025 52

2025 Contact Center Customer Journey Mapping Social Media 52

ClearAction

JULY 8, 2024

CX ROI Metrics Roadmap Lynn Hunsaker Your CX ROI metrics roadmap is a cause-and-effect sequence that multiplies growth. All customer experience metrics used today are lagging indicators of growth. You’re measuring what already happened with customers. Gold metrics are the key to multiplying value.

Roadmap 48

Roadmap ROI Metrics Chief Customer Officer 48

BirdEye

MARCH 3, 2025

You can also send a customized email with a special offer or a reminder to complete your purchase. Multiple touchpoints are often needed to build a relationship and secure meetings. Understand your customer journey Begin by mapping out customer interactions across both online and offline touchpoints.

Omnichannel 52

Omnichannel Marketing 2025 Multi-Channel 52

BirdEye

MARCH 3, 2025

You can also send a customized email with a special offer or a reminder to complete your purchase. Multiple touchpoints are often needed to build a relationship and secure meetings. Understand your customer journey Begin by mapping out customer interactions across both online and offline touchpoints.

Omnichannel 52

Omnichannel Marketing 2025 Multi-Channel 52

Experience Investigators by 360Connext

MAY 15, 2024

They shared the following advice: Give Customers Power Over Their Experience Maggie Gentry , Director of Experience Analytics at Community Health Network, started asking patients what their experience expectations are, and it has helped her team deliver better experiences faster. This also means focusing on the providers.

Customer Experience 143

Customer Experience Customer Journey Mapping Culture Customer Journey 143

Retently

NOVEMBER 29, 2024

Just like meeting someone new, customers form snap judgments – sometimes in just a few seconds – about your business. Whatever the touchpoint, that first moment matters more than you think. Here’s the thing: customers rarely tell you outright what they thought during those crucial first moments.

Events 120

Events Feedback Interaction E-support 120

SurveySensum

MARCH 21, 2025

But without real-time customer feedback , how do you know if you’re truly delivering exceptional experiences? By leveraging NPS tools that integrate with HubSpot, you can: Automate survey distribution : Send NPS surveys at key touchpoints in the customer journey. Thats where NPS tools come in.

NPS 52

NPS 2024 2025 Demo 52