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Ecommerce & Retail CX: Mapping the Buyer’s Journey with Surveys

Retently

While the buyer journey lays out the roadmap for customer success, surveys help identify the hidden bumps along the way. They reveal pain points, areas for improvement, and opportunities to delight customers – whether it’s right after a purchase or a few weeks into product usage. How satisfied are you with the rewards program?

Retail 109
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Leveraging Customer Service Survey Questions to Boost Your Support Strategy

Retently

Not only do customer service surveys gather valuable feedback, but they also serve as potent market research tools. The captured insights are key in crafting strategies to enhance customer retention. This will ensure that the team’s objectives are directly connected to improving customer satisfaction.

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ROI of Customer Experience can be measured: Build your case for ROX

delighted

Understanding how ROX works and the importance of mapping enhanced customer experience to your business’ operating objectives can help you present a strong case for why measuring, managing, and acting on customer insights benefit your brand in some surprising ways. Expected Customer Experience (CX) impact on loyalty.

ROI 40
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10 Key Insights from 15 years of Customer Journey Mapping

SuiteCX

Key Learning: Bringing in partners is a good way to shore up limited resources during a major implementaDon.

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Loyalty Tech: Migrate to Microservices, or Get Left Behind

Currency Alliance

More agile, affordable, and powerful loyalty platforms are now top priority for brands as they seek to build the richest customer insight, and enable differentiation in an increasingly crowded loyalty landscape – where gaining customer attention will be a major bottleneck.

Loyalty 58
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Loyalty Strategy 2019: How to Win in the Next Decade

Currency Alliance

The future represents much more collaboration among brands to serve common customers more effectively. An example of effective alignment of strategy with tactics include Australia’s Coles Supermarket chain and its flybuys reward program. altering customer behaviour to support corporate objectives, without upsetting people.

Loyalty 45