Remove Customer Insights Remove Rewards Programs Remove Sports
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Optimove Connect Day 2: Marketers Emboldened to Achieve the Impossible and Master Positionless Marketing

Optimove

Sherwin Jarvand revealed how ComeOn Group leverages hyper-personalized CRM strategies to increase player engagement, revenue per user, and cross-sell success between sports betting and casino products. Attendees learned how to turn customer insights into high-impact, shareable content.

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Rethinking loyalty for mobile

PK

In short, mobile empowers brands to engage customers in new ways. A great example of this approach comes in the work we do with a leading action sports footwear, accessories and apparel retailer. Learn more about how to design the right rewards program for your organization. About the Author.

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Loyalty Tech: Migrate to Microservices, or Get Left Behind

Currency Alliance

As a result, vendors such as Oracle, Comarch, Kobie, Epsilon, Unisys, and perhaps another dozen have been able to maintain their installed base among the largest loyalty programs, while another hundred vendors provide stand-alone solutions to medium and smaller companies. But break up those monolithic platforms, we must.

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Loyalty Strategy 2019: How to Win in the Next Decade

Currency Alliance

The future represents much more collaboration among brands to serve common customers more effectively. An example of effective alignment of strategy with tactics include Australia’s Coles Supermarket chain and its flybuys reward program. altering customer behaviour to support corporate objectives, without upsetting people.

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