Remove Customer Insights Remove Rewards Programs Remove Touchpoint
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Ecommerce & Retail CX: Mapping the Buyer’s Journey with Surveys

Retently

Typically, most brands focus on surveying just a couple of key touchpoints, like post-purchase NPS to measure customer loyalty, or post-helpdesk interaction CSAT to gauge service satisfaction. Taking the importance of collecting customer feedback out of the way, where do we start? How satisfied are you with the rewards program?

Retail 109
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Leveraging Customer Service Survey Questions to Boost Your Support Strategy

Retently

Accessibility-usability questions These types of questions in service surveys focus on evaluating the customer’s ease of access and interaction with various service touchpoints. This will ensure that the team’s objectives are directly connected to improving customer satisfaction.

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Loyalty partners: co-creating customer value

Currency Alliance

Several airlines and hotel groups did win my preference because of their loyalty program. The Norwegian Rewards program, for example is so transparent that I can redeem my value whenever I want by applying the accumulated points to my next purchase. We also make it easier for any customer touchpoint to become loyalty-enabled.

Loyalty 59
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The business value of customer experience research

Qualtrics

Transactional NPS – Net Promotor Score (NPS) is an industry benchmark that measures customer loyalty. Send your customers an NPS survey after every support interaction or at the conclusion of other major customer touchpoints like implementation sign-off. Customer research insights fuel growth.

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Loyalty: On the Cusp of Major R(E)volution

Currency Alliance

liquidity), shared technology, removal of unnecessary intermediaries, and overall fewer restrictions that stifle customer engagement. Customers have been figuring out how little most loyalty currencies are worth for several years now (leading to the passive apathy they´ve been demonstrating).

Loyalty 52
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ROI of Customer Experience can be measured: Build your case for ROX

delighted

In light of this, ROX is emerging as a way for companies to measure how improving customer experience drives consumer behavior and yields measurable results. A common misconception when building a customer experience program is that it is difficult to quantify the success of your endeavors and that the ROI is usually unclear.

ROI 40
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Loyalty Strategy 2019: How to Win in the Next Decade

Currency Alliance

Partners: optimize the mix to appeal to a broader array of customers. Emotional loyalty: add incentives along many touchpoints in customer journeys. For example, maximizing customer Lifetime Value (LTV) might be the primary objective. altering customer behaviour to support corporate objectives, without upsetting people.

Loyalty 45