Thematic

MARCH 30, 2025

Customer expectations are evolving fast, and the only way to stay ahead is with data-driven customer insights. The best companies don’t just collect customer feedback—they use it to predict trends, refine products, personalize experiences, and shape smarter strategies across the business.

Customer Insights 62

Customer Insights Insights Feedback E-support 62

InMoment XI

NOVEMBER 13, 2024

Pulling unstructured data from different sources helps you build a comprehensive dataset covering every touchpoint in the customer journey. For example, different sources may record customer names in different formats. It provides stronger customer insights.

Customer Retention 195

Customer Retention 2024 ROI Competitive Advantage 195

eglobalis

JULY 31, 2024

Customer Experience Management (CXM) Software Tools like Qualtrics and Medallia as the leaders of this sector help manage and analyse customer interactions across different touchpoints. These platforms provide deep insights into customer feedback and behaviour, enabling businesses to make data-driven decisions to improve CX.

Customer Experience 434

Customer Experience Social Media 2024 B2B 434

InMoment XI

JANUARY 27, 2025

The Current State of Customer Calls: Costs and Missed Opportunities When each call has an associated cost, its easy to land on North Star metrics like call volume and average handle time. And to be clear, managing those variables is mission-critical for achieving, calculating, and proving ROI.

Call Center 195

Call Center Contact Center Social Media Apparel 195

eglobalis

JULY 2, 2024

The Rise of Data Analytics and , AI and Real-Time Feedback Advancements in data analytics and real-time feedback mechanisms are revolutionizing how companies collect and utilize customer insights globally. Revenue Growth: Tracks growth directly attributed to customer experience initiatives.

NPS 461

NPS Feedback Net Promoter Score B2C 461

Thematic

MARCH 18, 2025

." That’s exactly why customer insights platforms are essential. That way, you can easily understand what customers truly want. In this guide, you’ll get a peek into some of the best customer insights platforms and their features. What is a Customer Insights Platform?

Customer Insights 62

Customer Insights Insights Social Media Consulting 62

GetFeedback

MAY 9, 2019

At this level, you’re also working on developing a customer experience strategy. Stage 4 —O perationalize: You begin to re-design your company’s operational processes based on customer insight and other customer experience metrics. Stage 5 — Align: Being customer-centric is the norm in your company at this stage.

Article 337

Article Customer Experience Metrics Customer Journey Mapping 337

Thematic

FEBRUARY 24, 2025

That’s the power of customer experience insights—real-time feedback and data-driven analysis that help businesses understand what customers want, what frustrates them, and how to improve their journey. Companies that actively apply customer insights boost retention, loyalty, and competitive advantage.

Insights 62

Insights Customer Experience Social Media Net Promoter Score 62

Calabrio

MARCH 25, 2025

Are you able to understand what your customers are telling you? Can you use these customer insights to improve their experiences and deliver what they really want? If not, thats where the latest AI-driven Voice of the Customer software and tools can help.

2025 52

2025 Contact Center Customer Journey Mapping Social Media 52

InMoment XI

NOVEMBER 15, 2023

What is the ROI of Customer Experience Analytics? Understanding the Return on Investment (ROI) of customer experience analytics is crucial for businesses aiming to justify their investments in this strategic initiative. Improved Employee Productivity: Employee experience is closely tied to customer experience.

Insights 243

Insights E Commerce Customer Experience E-support 243

InMoment XI

SEPTEMBER 5, 2024

If you want to see how much revenue InMoment can deliver for you with Voice of Customer surveys, check out our ROI calculator ! Improve Customer Experience All of these benefits work together to create a more cohesive and satisfying customer experience.

Net Promoter Score 195

Net Promoter Score Metrics Voice of Customer Touchpoint 195

Optimove

NOVEMBER 26, 2024

Phase 2 (Multi-Channel Expansion): Gradually integrate other channels once email touchpoints show measurable success. Phase 3 (Full Integration): Adopt a unified, multi-channel approach that leverages insights across all platforms to deliver consistent and cohesive messaging. Map these insights to other channels (e.g.,

Multi-Channel 52

Multi-Channel Roadmap Touchpoint Metrics 52

InMoment XI

SEPTEMBER 19, 2024

End-to-End Customer Experience vs Customer Journey The difference between end-to-end customer experience and the customer journey is that one of them is business-focused while the other is customer-focused. The customer journey maps out the path a customer takes and focuses on individual touchpoints.

Customer Experience 195

Customer Experience Customer Journey Mapping Social Media 2024 195

GetFeedback

JANUARY 27, 2020

ROI: If VoC results aren’t tied to clear financial metrics or business goals, you can’t validate the impact of your program. It’s a great idea to start by mapping out your customer journey, which will help you visualize the business issues that currently impact customer touchpoints. Let’s take an example.

Feedback 221

Feedback Metrics Customer Journey Mapping ROI 221

ClearAction

JULY 8, 2024

CX ROI Metrics Roadmap Lynn Hunsaker Your CX ROI metrics roadmap is a cause-and-effect sequence that multiplies growth. All customer experience metrics used today are lagging indicators of growth. You’re measuring what already happened with customers. These metrics are about what customers will soon experience.

Roadmap 48

Roadmap ROI Metrics Chief Customer Officer 48

InMoment XI

OCTOBER 9, 2024

Tools like InMoment’s Survey Builder enable customized survey design to help you capture customer insights easily and quickly while reducing survey fatigue. Ask your customers relevant and impactful questions. Leverage interactions with customers via live chat. Monitor social media comments and reviews.

Feedback 195

Feedback Social Media B2C 2024 195

BirdEye

DECEMBER 19, 2024

Solution: Implemented Birdeye Surveys AI , integrated with their PMS (Appfolio), to automate feedback collection at key touchpoints: Move-in surveys Work order completion surveys Renewal feedback Custom resident satisfaction surveys Results: 54% increase in NPS promoters within 6 months Maintained a 4.5-star

Marketing 52

Marketing Social Media Hospitality ROI 52

Bold360

FEBRUARY 1, 2017

In one sense, customer insights is something like those paint by numbers books every kid once had, at least before childhood went digital. And that’s where the numbers that undergird customer insights are something like those children’s art projects. But what exactly is meant by customer insights?

Customer Insights 65

Customer Insights Insights Customer Experience Marketing 65

delighted

OCTOBER 22, 2024

But while ecommerce has made retail purchases more accessible, it has also disrupted the traditional, linear, retail buyer’s journey and has transformed it into a more complicated series of customer touchpoints. Mapping these touchpoints is crucial to understanding the ecommerce customer journey – and improving customer experiences.

Customer Journey Mapping 52

Customer Journey Mapping Customer Journey Social Media Net Promoter Score 52

BirdEye

NOVEMBER 3, 2020

In today’s competitive marketplace, it is easy to lose customers if they do not connect with a brand. Businesses must focus on offering superior customer experiences at every touchpoint: customers expect it , but only 8% believe they receive one. This can result in the loss of new and returning customers.

Customer Centricity 98

Customer Centricity Net Promoter Score Touchpoint Multi-Channel 98

SurveySensum

SEPTEMBER 25, 2023

By gathering and analyzing feedback from your customers, you can create videos that are more likely to resonate with your target audience and achieve your marketing goals. Even if your video marketing campaign is running smoothly, gathering customer data can uncover areas for improvement and enhance the ROI of video marketing.

ROI 52

ROI Feedback Marketing Social Media 52

SurveySensum

APRIL 15, 2025

Close the loop by informing the customers of the actions taken. Zonka Feedback Zonka Feedback is a Voice of Customer Survey tool designed for businesses of all sizes to collect customer feedback at every touchpoint. Medallia Medallia is an award-winning SaaS platform used to improve the customer experience exponentially.

Multi-Channel 52

Multi-Channel Feedback Touchpoint Voice of Customer 52

SurveySensum

FEBRUARY 17, 2025

Omnichannel Data Analysis Customer feedback comes from various channels, including emails, surveys, chatbots, social media, and support tickets. A powerful text analytics tool should integrate seamlessly across multiple touchpoints to: Consolidate insights from diverse sources into a single platform.

Multi-Channel 52

Multi-Channel Social Media 2025 Feedback 52

ClearAction

FEBRUARY 23, 2015

A better way to streamline the data collection process is to review existing customer comments, especially customer-initiated VoC, to make an initial rough sketch of the customer experience journey, which can be validated or tweaked through direct customer interviews.

Customer Journey Mapping 96

Customer Journey Mapping Customer Experience Customer Journey ROI 96

Pointillist

JUNE 5, 2019

To get the full picture, you also need to understand actual customer behavior. Customer journey analytics is an approach to insights and measurement that examines customers’ behavior not just at individual touchpoints, but along the paths they take as they attempt to accomplish their goals and tasks.”

Customer Journey 89

Customer Journey Measurement Management NPS 89

ShepHyken

DECEMBER 4, 2020

When we refer to investing in the wrong technology, we are talking about technology solutions that are too expensive, have low adoption, and fail to deliver ROI. As we have seen, if you do just one thing for experience, in a vacuum, absent of strategy, you are likely to generate more dissatisfied customers than if you had done nothing.

Roadmap 113

Roadmap Customer Experience Airlines Travel 113

inQuba

MAY 23, 2022

To measure ROI and the impact of strategies, and fine-tune to further optimize. More than ever, customers interact with organizations on journeys that cut across touchpoints, often managed by different functions. At inQuba we’ve seen a doubling of customer conversion and an improvement in customer experience within weeks!

Customer Journey 98

Customer Journey Management Multi-Channel Touchpoint 98

BirdEye

NOVEMBER 27, 2023

Organizations that effectively use customer feedback data to improve operations can expect a boost to their performance. Studies have shown that companies leveraging analytics and reporting tools experience an ROI increase of 25%. The stark difference highlights how customer insights greatly influence business outcomes.

Insights 115

Insights Social Media Multi-Channel Net Promoter Score 115

Pointillist

DECEMBER 10, 2019

It’s the one KPI that is most indicative of the effectiveness of your customer experience (CX) strategy. Customer lifetime value is, in many respects, the ultimate KPI. Each customer’s value links to the ROI of your investment in CX initiatives and overall revenue, two major factors in your organization’s success.

NPS 111

NPS Net Promoter Score Customer Journey Metrics 111

Optimove

JUNE 19, 2024

Journey Orchestration helps marketers set goals and apply relevant customer insights for audience segmentation; it also helps them manage and plan the timing and sequencing of channels for multichannel marketing campaigns and journeys. It helps brands nurture trust and loyalty and build long-lasting, healthy customer relationships.

Touchpoint 52

Touchpoint Multi-Channel ROI Customer Journey 52

Lumoa

JUNE 30, 2022

There are a few common challenges when trying to make customer experience value visible across your company: Lack of good data Contact rate Competing priorities. Each of these challenges makes it harder for you to prove the ROI of customer experience and to sell other leaders on the importance of investing in CX. Contact rate.

Customer Experience 103

Customer Experience Metrics Feedback Insights 103

Thematic

APRIL 21, 2025

Rather than treating feedback as a checkbox exercise, successful companies embrace it as a rich source of customer insights that guide their decisions. Consider that 73% of customers will switch to a competitor after multiple bad experiences. What improvements would delight customers the most? Why is this so important?

Feedback 62

Feedback Roadmap NPS Social Media 62

delighted

DECEMBER 10, 2019

ROX is the new customer experience ROI. Let’s get right into it — how customers perceive your brand can influence the success of your business more than ever before. Expected Customer Experience (CX) impact on loyalty. Building your own CX ROI model. Baseline ROI metrics: Customer experience by the numbers.

ROI 40

ROI Measurement Customer Experience NPS 40

Pointillist

MAY 19, 2020

times more likely than underperformers to be able to connect customer data in each channel with three or more other channels. “ Diane Magers, CCXP Founder and CEO Experience Catalysts For the second consecutive year, quantifying the ROI of customer experience initiatives is the top CX challenge.

Customer Journey 94

Customer Journey Measurement 2020 Management 94

Pointillist

JUNE 7, 2021

High performers are more effective at integrating and taking action on their cross-channel customer data. They are more likely to track customer behavior in multiple channels and connect that data across touchpoints or systems. Unfortunately, many organizations struggle to access and unify customer data.

Measurement 71

Measurement 2021 Management Omnichannel 71

ProProfs Chat

MARCH 13, 2020

As a result, companies are adopting a customer-centric approach to find out what customers like and what they don’t. Buyers today expect to have multiple touchpoints with the retailer. Omnichannel customer experience is the outcome of customer-centricity. Businesses Can Gather Customer Insights.

Omnichannel 110

Omnichannel Customer Engagement Engagement E Commerce 110

ChurnZero

APRIL 15, 2022

But knowing when customers are primed for expansion isn’t always obvious. If your Customer Success (CS) teams doesn’t possess ESP, you need tools to identify a customer’s buying signals, usage behavior, and ROI to break the endless cycle of trial and error with your expansion outreach.

ROI 98

ROI Presentation Metrics Sales 98