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Black Friday Merges With the NFL: Creating the Perfect Storm for Retailers and Sports Betting Sites to Cash In With Optimove

Optimove

For retailers, it’s a chance to tie game-day excitement to exclusive deals, boosting sales and fostering customer loyalty. For sports betting sites, the NFL game provides a high-stakes platform to engage bettors with personalized, real-time offers that drive bets and enhance the fan experience.

Sports 59
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Customer Loyalty: Experiences that Increase Retention

InMoment XI

For example, a sneaker brand releasing a new product line paying tribute to an iconic athlete would help it connect with nostalgic sports fans. Familiarity and nostalgia create a sense of connection that can strengthen customer relationships. Personalization : Experiences tailored to customer profiles encourage loyalty.

Loyalty 195
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10 great customer service examples to learn from 

Happy or Not

Exceptional customer service goes beyond simply addressing customer inquiries—it involves anticipating needs, personalizing customer interactions, and delighting customers at every touchpoint. This is a great customer service example of how to address customer issues to exceed customer expectations proactively.

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The Differences Between B2B and B2C Customer Journey Mapping

GetFeedback

Winning CX initiatives–those achieving tangible benefits or a competitive edge–tend to include more stages (also known as touchpoints) in journey maps. customer feedback data), involving customers, and defining customer outcomes. . Personas help unlock customer insight.

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Optimove 2024 Year-end Letter to Stakeholders

Optimove

Customers demand hyper-personalization, real-time engagement, and meaningful experiences across every touchpoint. At Optimove, our mission has always been clear : empower marketers to build deep, lasting relationships with their customers.

2024 52
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The Building Blocks of Smarter Targeting: How DAZN Decreased Churn & Maximized Lifetime Value with Optimove

Optimove

Take your customer segmentation to the next level with our advanced guide Download Now Why it Matters: It has never been more difficult for brands to engage with customers in a way that ensures relevance, secures conversion, drives loyalty, and maximizes lifetime value.

Sports 52
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The Building Blocks of Smarter Targeting: How DAZN Is Decreasing Churn and Maximizing Lifetime Value 

Optimove

Take your customer segmentation to the next level with our advanced guide Download Now Why it Matters: It has never been more difficult for brands to engage with customers in a way that ensures relevance, secures conversion, drives loyalty, and maximizes lifetime value.

Sports 52