Education Services Group

JUNE 21, 2018

While this wise quote may have come from the unlikely lips of Drake (award-winning hip-hop artist for the uninitiated), it couldn’t more accurately describe the importance of Customer Success (CS). In fact, it’s also a solid place to start answering the question of what is customer journey mapping.

Customer Journey Mapping 53

Customer Journey Mapping Customer Journey White Paper Customer Philosophy 53

Maz Iqbal

OCTOBER 16, 2014

As I look at these four critical dimensions it occurs to me that the only one that is ‘easy’ is the first half of the second item on the list: mapping of customer journeys. Is that why customer journey mapping, and VoC surveying, are so common place. Why is this the case?

2014 73

2014 Customer Philosophy Customer Experience Customer Journey Mapping 73

Maz Iqbal

MARCH 18, 2018

On CX – voice of the customer, journey mapping etc. In the name of customer-centricity – whatever that means. Colleague: Which big company, as in the kind of company … Continue reading "Dialogue on CRM, Customer Experience, and Customer-Centricity". Yet, there is little to show for it.

Customer Centricity 54

Customer Centricity Customer Journey Mapping Customer Experience Customer Journey 54

Maz Iqbal

DECEMBER 30, 2014

Or the customer journey mapping? IVR) have they taken you to the heights of sales effectiveness and/or customer service delight? You know some kind of hidden magical recipe that provides you access to untold riches, instantly, without significant effort, discipline, and/or sacrifice?

Leadership 59

Leadership Customer Philosophy 2015 Travel 59