Customer Journey Mapping Customer Philosophy Leadership 
Maz Iqbal
DECEMBER 30, 2014
Or the customer journey mapping? IVR) have they taken you to the heights of sales effectiveness and/or customer service delight? You know some kind of hidden magical recipe that provides you access to untold riches, instantly, without significant effort, discipline, and/or sacrifice?
Maz Iqbal
OCTOBER 16, 2014
As I look at these four critical dimensions it occurs to me that the only one that is ‘easy’ is the first half of the second item on the list: mapping of customer journeys. Is that why customer journey mapping, and VoC surveying, are so common place. Why is this the case?
Maz Iqbal
MARCH 18, 2018
On CX – voice of the customer, journey mapping etc. In the name of customer-centricity – whatever that means. Colleague: Which big company, as in the kind of company … Continue reading "Dialogue on CRM, Customer Experience, and Customer-Centricity". Yet, there is little to show for it.
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