Customer Journey Mapping Customer Philosophy Measurement 
Education Services Group
JUNE 21, 2018
In fact, it’s also a solid place to start answering the question of what is customer journey mapping. If only we encountered more companies who embrace a similar mindset when it comes to knowing how customers experience their products and services. The path to developing a customer journey map is littered with obstacles.
Maz Iqbal
OCTOBER 16, 2014
According to the authors these are the four critical dimensions that businesses need to master to generate sustainable and significant improvements in CX excellence: A business is mobilised around a common vision; Customer journeys are mapped and prioritised for change; Measurement is owned by the frontline and linked to actions; and.
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