Education Services Group

JUNE 21, 2018

In fact, it’s also a solid place to start answering the question of what is customer journey mapping. If only we encountered more companies who embrace a similar mindset when it comes to knowing how customers experience their products and services. The path to developing a customer journey map is littered with obstacles.

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Customer Journey Mapping Customer Journey White Paper Customer Philosophy 53

Totango

AUGUST 23, 2022

Then, we’ll consider why B2B touchpoints are useful for customer success teams and why mapping them out is such a powerful strategy. Finally, we’ll offer some guidelines on how to structure your B2B customer journey map around key touchpoints and how to use technology to automate an effective touchpoint management strategy.

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Touchpoint Customer Journey B2B Customer Journey Mapping 119

Education Services Group

APRIL 25, 2021

In the early stages of Customer Success, CSMs have a tendency to fall into supportive, reactive roles as the organization finds its footing. But once you’ve leveled up, it’s critical to ensure your CSMs have a plan of action to follow based on advanced analytical insights, customer segmentation, and customer journey maps.

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Customer Success Roadmap White Paper Customer Journey Mapping 91

Education Services Group

MAY 11, 2018

If you’ve been following our white papers, you know we believe most companies follow the 80/20 Rule. In short, it’s the idea that most CS teams focus on their biggest customers, typically because of limited resources. The five big ways vCSMs will supplement your CS team: Customer journey mapping and opportunity discovery.

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White Paper Customer Success Engagement Customer Journey Mapping 40

Education Services Group

MAY 25, 2018

5 PITFALLS TO AVOID WHEN INTEGRATING EDUCATION SERVICES INTO CUSTOMER SUCCESS STRATEGIES. Skipping the development of a customer journey map. Not introducing ES into every stage of the customer journey. Limiting ongoing conversation or not fully engaging with customers.

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Customer Success White Paper Customer Journey Mapping Return on Investment 45

SmartKarrot

DECEMBER 2, 2020

She has proven her spectacular works in content with an eclectic range covering blogs, eBooks, and white papers as well. Sue Nabeth Moore, Customer Success Leader. Annette Franz, CEO, and Founder, CX Journey Inc. Currently, she also serves as an executive member in the CXPA (Customer Experience Professionals Association).

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Customer Success 2021 White Paper Contact Center 17