There Are No Secrets to Zipcar’s Journey Map Success
Customer Bliss
FEBRUARY 18, 2016
Lesley Mottla was part of the management team that developed Zipcar’s award-winning customer experience and technologies. She just joined LAUNCH; a start-up devoted to reinventing multi channel consumer experiences. Here’s how Zipcar moved mapping from an activity to a CX competency that drives business behavior.
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