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B2B CustomerJourney Touchpoints: A Guide for CS Teams. B2B customerjourney touchpoints mark the roadmap toward successful outcomes for clients and CS teams. Then, we’ll consider why B2B touchpoints are useful for customer success teams and why mapping them out is such a powerful strategy.
CS Roadmap. A Customer Success roadmap is a detailed view of your organization’s goals as well as your plans for how you’ll reach those goals in the near and long term. Much like a business plan, your CS team needs a roadmap to organize the complexity of building a robust CS practice. CS Monetization and Funding.
Failure to truly consider their customers and their needs. Failure to listen to customers effectively. Evolving too slowly to stay relevant ( see our whitepaper on agile transformation for some examples). In all of these cases empathy plays a key role – both for the customer AND for the companies and their employees.
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