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5 Customer Journey Mapping Mistakes that Lead You Nowhere

Experience Investigators by 360Connext

That’s why customer journey mapping is such an inviting idea. When we map out the actual journey our customers take and turn it into a beautiful visual? Beautiful customer journey maps are easy to find. I love the idea of mapping out the journey for your customers.

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Epic Fail of Customer Journey Mapping — Part 2

CloudCherry

In our last post, we discussed three common pitfalls companies encounter in their customer journey marketing (CJM) initiatives: little support from the C-suite, a short-sided view of the end goal, and limited customer perspective. You’ve completed an energizing workshop and designed a powerful journey map visual.

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COVID-19 Makes Journey Mapping More Important Than Ever. Here’s How to Build One.

Experience Investigators by 360Connext

It’s one of the most useful tools you have in your customer experience toolbox at this moment. If you don’t have a journey map, now is a terrific time to create one. Why Journey Maps Matter Now More Than Ever. Customer Journey Maps are a great resource, especially in times of change like these.

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Customer Experience Is… What, Exactly?

Experience Investigators by 360Connext

Keynotes, Coaching and Executive Workshops. Kicking off the year or the quarter or the sales meeting with a workshop on how to better focus on customers is a great way to move the needle quickly. Customer experience is a new department , focus or strategy and leaders need a resource. Customer Journey Mapping.

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How to Build a Customer Experience Persona

Experience Investigators by 360Connext

Developing CX Personas: The Step Before Journey Mapping. In my work consulting, training, and running workshops , one consistent theme I find is teams are super eager to begin the Customer Journey Mapping process. Paint a picture of your true current customer. Use it during Journey Mapping.

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My Rock, My Story: Building a Customer Journey Map from Scratch at the Smithsonian

Customer Bliss

In this “My Rock, My Story,” Samir Bitar , Director of the Office of Visitor Services at the Smithsonian Institution , shares how he and his team built the organization’s first customer journey map in order to create a unified understanding of the visitor experience across its many museums and affiliates around the world.

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3 huge future customer journey mapping trends you need to know about

OpinionLab

Customer journey mapping’ is a widely accepted practice for customer experience teams right now as they seek consistency across all channels and touchpoints. According to McKinsey, you should “(pay) attention to the complete, end-to-end experience customers have from their perspective. (Do What does this tell us?