Pointillist

JUNE 15, 2018

Much of the marketing world is still focused on customer acquisition, but to improve customer retention will yield f ar better ROI and cost about 5-25X less than customer acquisition. What is Customer Retention? As a result, you have to deduce customer retention based on activity within a certain period of time.

Customer Retention 110

Customer Retention Loyalty Programs Customer Journey Loyalty 110

ijgolding

DECEMBER 11, 2014

Let me start with the online experience. It does what it needs to do, but does not offer the most intuitive of online user experiences. For example, online check in is not that easy to figure out. Checking in at London Gatwick was also an interesting experience. Norwegian score 7 out of 10 for this category.

Airlines 110

Airlines Customer Experience Travel 2014 110

C3Centricity

SEPTEMBER 14, 2020

Balance web rooming and showrooming by investing in mutually-beneficial experiences and outcomes on both sides. Explore new technologies to reimagine the in-store/online experience blurring the lines between digital/brick-and-mortar. Our desires are no longer limited by what is available in-store or even in our own country.

Retail 119

Retail E Commerce Apparel Transportation 119

C3Centricity

APRIL 29, 2020

Balance web rooming and showrooming by investing in mutually-beneficial experiences and outcomes on both sides. Explore new technologies to reimagine the in-store/online experience blurring the lines between digital/brick-and-mortar. Our desires are no longer limited by what is available in-store or even in our own country.

Retail 96

Retail E Commerce Apparel Transportation 96

Maru Group

DECEMBER 18, 2018

Despite hitting the headlines recently with lower-than-anticipated growth, it was online fashion pioneers ASOS who top the league table. They not only offer a great customer experience across desktop and mobile but also maintain a good performance across customer contact touchpoints, including live chat.

Retail 40

Retail Touchpoint 2018 Fashion 40

Qualtrics

OCTOBER 10, 2019

There’s staff selection and training, the way employees are managed and the degree of autonomy they have in their interactions with customers. On a more strategic level, there’s customer journey analysis, collection and interpretation of experience data, patterns in visit time and duration and so on.

Travel 34

Travel Retail Multi-Channel Fashion 34