Thematic

APRIL 21, 2025

Understanding your B2B customer insights means learning what makes your business clients tick—their needs, behaviors, pain points, and goals—through data. Unlike with B2C, where you get insights from individuals, in B2B, you get insights from an entire organization, often with multiple stakeholders involved in decisions.

B2B 62

B2B Customer Insights Insights Engagement 62

Thematic

FEBRUARY 24, 2025

That’s the power of customer experience insights—real-time feedback and data-driven analysis that help businesses understand what customers want, what frustrates them, and how to improve their journey. Companies that actively apply customer insights boost retention, loyalty, and competitive advantage.

Insights 62

Insights Customer Experience Social Media Net Promoter Score 62

ClearAction

FEBRUARY 27, 2015

Customer Journey Mapping: Apply Insights Everywhere. Customer journey mapping is a big investment in most companies, and money is being left on the table. That's because there are many more applications for customer experience insights than first meets the eye.

Customer Journey Mapping 118

Customer Journey Mapping Customer Journey Insights ROI 118

InMoment XI

DECEMBER 1, 2021

On the other hand, customer experience invests more in the ongoing conversation through the customer journey. The biggest drawback is that you risk losing a loyal customer. If a customer isn’t satisfied with the proposed exchange your loyalty program offers, they won’t buy in. would if a discount is involved.

Information 195

Information Loyalty Insights Marketing 195

InMoment XI

MARCH 14, 2023

In the conversation, she offered insight into how B2B brands can create transparency, combat supply chain challenges, redefine “customer loyalty,” and drive trust for customers who face an increasingly complex supply chain in one of the most volatile market cycles in recent history. That’s a Wrap!

Voice of Customer 195

Voice of Customer B2B Customer Experience Culture 195

InMoment XI

MARCH 3, 2022

Because if you can predict and solve future customer problems today, you’re already a few steps ahead. And that doesn’t just apply timewise as your customer journey develops. People often use the Voice of Customer (VoC) and customer experience as interchangeable terms when they technically do not operate the same way.

Fashion 370

Fashion Government Webinar Measurement 370

OpinionLab

OCTOBER 25, 2016

‘Customer journey mapping’ is a widely accepted practice for customer experience teams right now as they seek consistency across all channels and touchpoints. According to McKinsey, you should “(pay) attention to the complete, end-to-end experience customers have from their perspective. (Do What does this tell us?

Customer Journey Mapping 111

Customer Journey Mapping Customer Journey Touchpoint Voice of Customer 111

Thematic

NOVEMBER 13, 2018

In this blog, we’ll discuss how to u nderstand your Voice of Customer (VOC) insights and why this is important. What are your customers actually telling you and how do you analyze this information to get to meaningful insights? A new take on Voice of Customer: driven by insights.

Voice of Customer 101

Voice of Customer Net Promoter Score ROI NPS 101

OpinionLab

SEPTEMBER 29, 2016

I recently participated in a webinar with Bruce Temkin in which we explored customer journey mapping, Voice of Customer and how they combine to create great customer experiences. A comprehensive VoC program informing accurate and effective customer journey maps helps you overcome these key differences.

Customer Journey Mapping 117

Customer Journey Mapping Customer Journey Webinar Voice of Customer 117

GetFeedback

MAY 9, 2019

What this actually looks like will vary by company, but the goal of CXM is always to increase customer satisfaction, loyalty, and brand advocacy while cutting costs. What are the customer experience maturity levels? At this level, you’re also working on developing a customer experience strategy.

Article 337

Article Customer Experience Metrics Customer Journey Mapping 337

Lumoa

FEBRUARY 16, 2023

One of the best analysis techniques available is the voice of customer (VoC) template. It will help you gather valuable feedback, identify customer pain points, and work towards better solutions. This article will explain what VoC is, how to use it, and tips on creating your own voice of customer template for your business.

Voice of Customer 88

Voice of Customer Feedback Return on Investment Net Promoter Score 88

CloudCherry

DECEMBER 1, 2018

Here’s why customer success is not the same as customer experience, and why treating them the same will let your CX lag behind your competition. Customer experience comprises the entire customer journey. Customer success begins from a perspective of doing whatever it takes to make the customer successful.

Customer Success 247

Customer Success Customer Experience CEM Touchpoint 247

GetFeedback

MAY 13, 2019

Building a cross-functional voice of customer program will give your customers a greater presence within your decision-making process and help create positive experiences, generate more referrals, and overall improve your customer satisfaction. Tool selection. Assignment & ownership.

Feedback 302

Feedback Social Media Voice of Customer Net Promoter Score 302

InMoment XI

JANUARY 10, 2023

Do you need a customer experience manager dedicated to managing this effort? Getting customers to fall in love with your company requires understanding the entire customer journey—so you can deliver a seamless experience at every touchpoint. In what customer experience management platform? Let’s find out.

Customer Experience 243

Customer Experience Management Touchpoint Net Promoter Score 243

InMoment XI

SEPTEMBER 5, 2024

Primarily, Voice of the Customer programs help organizations become more customer-centric by understanding customer needs, preferences, and expectations. This customer-centric focus is crucial for developing products, services, and experiences that align with what customers truly want.

Net Promoter Score 195

Net Promoter Score Metrics Voice of Customer Touchpoint 195

SurveySensum

DECEMBER 28, 2020

The most common reason behind their failure was – they were not making any use of the voice of the customer data. . So, aiming to help growth-stage companies start their voice of the customer program, we launched our first podcast, Experience talk: Voice of customer and employee.

Voice of Customer 98

Voice of Customer B2C Social Media Contact Center 98

Doing CX Right

OCTOBER 20, 2020

Leverage the Voice of Customer ( VoC ) In Everything You Do?? . VoC is a valuable research method that enables you to understand the difference between customer expectations and how well you deliver what they need. Getting high-level feedback is good, but the magic happens when you dig deep into the customer journey.

Voice of Customer 69

Voice of Customer Feedback Customer Centricity Reference 69

Thematic

OCTOBER 7, 2024

By actively listening and strategically acting on customer insights, you can transform feedback into powerful business growth. Skip straight to the 8 steps to build a Voice of Customer strategy. What is a Voice of Customer Strategy? What are the key components of a Voice of Customer Strategy?

Voice of Customer 62

Voice of Customer Social Media Touchpoint Feedback 62

CX Accelerator

OCTOBER 3, 2019

Failure to do so is disrespecting the customer and the business." Encourage new employees to be customers Adding new employees to an organization is a great way to gain new insight and innovation. Create more CX professionals Who says there only needs to be one CX person or one CX team at an organization?

Culture 296

Culture Feedback Contact Center Customer Centricity 296

Thematic

SEPTEMBER 24, 2024

Each interaction with your brand leaves behind valuable insights. That’s where Voice of Customer (VoC) Analytics steps in. Analyzing your customer feedback gives you actionable, targeted insights that help you fine-tune strategies, enhance customer experiences, and fuel real growth.

Voice of Customer 62

Voice of Customer Social Media Feedback Net Promoter Score 62

Thematic

SEPTEMBER 19, 2024

Businesses need to understand what their customers really think, and the best way to do this is a Voice of Customer (VoC) program. Most businesses begin by sending out surveys and collating customer feedback which they can distill into actionable insights using analytics tools. Additionally, 37.9%

Voice of Customer 62

Voice of Customer Social Media Multi-Channel Feedback 62

OpinionLab

MAY 19, 2016

The customer journey map is an essential tool for organizations needing to address the persistent cross-channel CX challenges that hinder a unique and frictionless user experience. Without a customer journey map, you’re unlikely to be able to provide a consistently positive experience at each interaction point.

Customer Journey Mapping 79

Customer Journey Mapping Customer Journey Insights Download 79

Alida

DECEMBER 7, 2018

They combine the best of media, retail and social to create the most customer-centric and rewarding shopping experience. We caught up with their insights team on their priorities for 2019. In today’s retail market, customer expectations are constantly evolving and new market entrants continue to disrupt the landscape.

Customer Centricity 201

Customer Centricity Retail 2019 E Commerce 201

CloudCherry

OCTOBER 30, 2018

Here’s why customer success is not the same as customer experience, and why treating them the same will let your CX lag behind your competition. Customer experience comprises the entire customer journey. Customer success begins from a perspective of doing whatever it takes to make the customer successful.

Customer Success 186

Customer Success Customer Experience CEM Touchpoint 186

InMoment XI

NOVEMBER 2, 2021

Customer Acquisition Customer Retention Cross-sell & Upsell Cost Reduction. #1: 1: Customer Acquisition. A well-built voice of customer (VoC) program enables organizations to anticipate what new customers are seeking in a brand and thus be ahead of the curve.

ROI 195

ROI White Paper Customer Retention Customer Journey 195

InMoment XI

MARCH 7, 2023

When it came to pitching and embedding an insights-to-action VoC program, the whole team worked together to implement an experience improvement program that would eventually support 1 million+ New Zealanders! Q: How did you get the NZAA Voice of Customer Program off the ground and what were the bumps on the way?

Engagement 195

Engagement Customer Journey Mapping Customer Centricity Metrics 195

SurveySparrow

JULY 26, 2023

In that case, you must adopt the Voice of Customer (VOC) solution. Understanding the Voice of Customer (VOC) Voice of Customer (VOC) refers to the process of actively gathering and understanding customers’ opinions, preferences, needs, and expectations regarding a product, service, or brand.

Voice of Customer 52

Voice of Customer Social Media Competitive Advantage Customer Centricity 52

OpinionLab

SEPTEMBER 9, 2016

“Customer journey mapping” is a hot phrase right now in the CX industry and there is a massive appetite to fully understand how customers move through the buying cycle using this method. In fact, 63% of CX professionals map their customer experience according to recent Forrester research. Co-create with customers.

Customer Journey Mapping 60

Customer Journey Mapping Customer Journey Voice of Customer Multi-Channel 60

Lumoa

FEBRUARY 9, 2023

Actionability is also, as we believe, one of the essential aspects of customer experience management. Now at least 80% of B2B buyers now expect the same buying experience as B2C customers. We’re moving towards a personalized omnichannel experience in B2B customer journeys.

Definition 167

Definition Net Promoter Score Customer Experience B2C 167

InMoment XI

APRIL 13, 2022

Customer experience (CX) metrics are a CX program’s bread and butter. NPS, CSAT , and CES have historically been the main tools every program utilizes to have a systematic way of establishing a voice of customer (VoC) source and leveraging those findings to improve customer experiences.

Metrics 195

Metrics NPS ROI Call Center 195

InMoment XI

SEPTEMBER 9, 2024

Essentially, a customer experience consultant dives deep into your customer interactions, analyzes data, and helps you craft strategies that not only meet but exceed customer expectations. It’s about making sure every interaction adds value and strengthens the customer relationship.

Consulting 195

Consulting Customer Experience ROI Customer Journey Mapping 195

SurveySparrow

JUNE 20, 2023

Voice of Customer programs are like a trusty GPS to navigate the tricky and ever-shifting landscape of customer preferences. For businesses seeking to enhance their customer experience, a Voice of the Customer program can provide the exact direction and understanding they need to make informed decisions.

Voice of Customer 52

Voice of Customer Customer Journey Mapping Social Media Multi-Channel 52

Pointillist

JULY 5, 2019

How to improve your return on investment in Medallia, Qualtrics, Clarabridge and Concentrix By Steve Offsey Most organizations that have implemented a voice of customer program are happily collecting and analyzing multiple forms of customer feedback. How Mature is Your Voice of Customer Program?

Voice of Customer 45

Voice of Customer Net Promoter Score NPS ROI 45

InMoment XI

FEBRUARY 12, 2024

What is Integrated Customer Experience (CX)? Integrated CX is all about harnessing the power of data, technology, and expert service to help companies unlock valuable insights so they can take action to drive measurable outcomes for their customers. Integrated customer experience is composed of three main elements.

NPS 195

NPS Net Promoter Score Effort Score ROI 195

Calabrio

MARCH 25, 2025

Are you able to understand what your customers are telling you? Can you use these customer insights to improve their experiences and deliver what they really want? If not, thats where the latest AI-driven Voice of the Customer software and tools can help. Table of Contents What is the Voice of the Customer (VoC)?

2025 52

2025 Contact Center Customer Journey Mapping Social Media 52

OpinionLab

OCTOBER 25, 2016

‘Customer journey mapping’ is a widely accepted practice for customer experience teams right now as they seek consistency across all channels and touchpoints. According to McKinsey, you should “(pay) attention to the complete, end-to-end experience customers have from their perspective. (Do What does this tell us?

Customer Journey Mapping 60

Customer Journey Mapping Customer Journey Touchpoint Voice of Customer 60

Calabrio

MARCH 5, 2025

And when research has found 86% of customers will pay a premium for better experiences, at least 1 in 3 will walk away from a brand they love after a single bad experience, and 70% think companies need to improve experienceswell, those people seem to have a point. What is Customer Experience Analytics?

2025 52

2025 Customer Experience Contact Center Net Promoter Score 52