Is The Way We Are Going About Customer Acquisition and Retention Dead Wrong?
Maz Iqbal
JULY 28, 2014
If insanity is doing the same stuff over and over and expecting a different result then it occurs to me that many of us who are working on the Customer stuff can be labelled insane. Relationship is not merely the sum of a series of interactions. Personal is more than sending the customer emails and addressing her by using her name.
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