Remove Customer Relationships Remove Multi-Channel Remove Touchpoint Remove Travel
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How to Enhance the Guest Experience: Trends and Best Practices

InMoment XI

With today’s travelers raising their expectations while being exposed to a seemingly unlimited number of hospitality solutions, it is critical that operators deliver experiences that reflect the lives of their customers. It encompasses the entire customer journey — through processes, policies, and people.

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Top 13 marketing channels for your business

BirdEye

The choice of the right marketing channel can make or break a campaign. Choosing the most effective marketing channel can make sure that your efforts bring results. This blog post deals with everything you need to know to leverage the right channels and boost your business revenue.

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Innovators break the mould, at the 2020 Loyalty Magazine Awards

Currency Alliance

While travel and retail brands have made a lot of progress in the last 24 months, the bulk of innovation has come from other consumer sectors – including media businesses, entertainment, and telecoms providers, which in recent years appeared to regard loyalty as a lost cause. What really stood out is which brands were pulling off these feats.

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Loyalty: On the Cusp of Major R(E)volution

Currency Alliance

Stated a different way, ROI from loyalty marketing investments could grow exponentially with a few tweaks that put the customer´s interests first. This means merchants and travel suppliers will be able to capture useful data insights from a much larger set of customers, who again start identifying themselves at the point of sale.

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8 loyalty trends for 2024: intelligent, data-led marketing

Currency Alliance

But in 2024, loyalty professionals will be shocked – albeit they should not be surprised – that many new multi-partner collaborations will be launched. If you’re considering joining a loyalty coalition or operating one, as do many brands in travel, retail and financial services – there are a few things to keep in mind.

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Dialing Up Profits: How Cross-Selling and Retention Strategies Drive Telecom Success

Optimove

Reader – if you’re not already doing so, it’s time to focus on decreasing churn, increasing retention, and optimizing the cross-sell to maximize customer lifetime value. Here’s why: Retention reigns supreme : Building strong, long-lasting customer relationships is the foundation of maximizing CLV.

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Customer Success: Frequently Asked Questions

SmartKarrot

Since it is a relationship-focused business approach, having a strong CS strategy attune your entire organization towards customer needs and demands will also show how to develop future products or services. A thought-out CS plan will ensure you travel with the customer right through his journey with you by.