Help Scout

MAY 12, 2021

In this article, we discuss the role of support teams in retaining customers and show how to combine high-quality, empathetic customer service with a deliberate focus on business growth. What is customer retention and how is it measured? 15 practical ways customer service teams can improve retention.

Customer Retention 117

Customer Retention Measurement Customers Customer Service 117

Think Customers

APRIL 10, 2025

To avoid this, CX leaders must demonstrate that enhancing customer experience is not just about satisfaction but about achieving tangible business results such as increasing revenue, improving retention, reducing costs, and strengthening competitive differentiation.

B2B 52

B2B Net Promoter Score Effort Score Financial 52

GetFeedback

MAY 9, 2019

There is an array of metrics to choose from, but three that you will see come up time and time again are Net Promoter Score (NPS) , Customer Effort Score (CES) , and Customer Satisfaction Score (CSAT). You can prove an increase in revenue through customer retention and sales optimization. .

Article 337

Article Customer Experience Metrics Customer Journey Mapping 337

InMoment XI

AUGUST 9, 2024

Customer Experience (CX) refers to the overall impression and perception a customer has about a company or brand based on their interactions throughout the entire customer journey. Regardless of your goals, there are steps you can take to build a solid foundation for your future customer experience initiatives.

Customer Experience 221

Customer Experience Net Promoter Score 2024 Customer Journey Mapping 221

Pointillist

JUNE 15, 2018

Much of the marketing world is still focused on customer acquisition, but to improve customer retention will yield f ar better ROI and cost about 5-25X less than customer acquisition. What is Customer Retention? Why Customer Retention Matters. My Customer Retention ?

Customer Retention 110

Customer Retention Loyalty Programs Customer Journey Loyalty 110

GetFeedback

SEPTEMBER 13, 2018

Our best customers are the ones who stay with us. The proof is in the numbers: a 5% increase in customer retention can lead to a 25-95% increase in profits , according to a Harvard Business School study. If the sale was a success, you can send them a closed-won survey that asks, Why did you choose us?

Net Promoter Score 247

Net Promoter Score Customer Journey Mapping NPS Customer Journey 247

GetFeedback

APRIL 24, 2019

In past years, it was enough for companies to offer a great product to their customers. However, with the rise of online sales, customers increasingly expect more from the companies they do business from. You’re not the only one at your organization who cares about providing customers with a great experience.

Net Promoter Score 170

Net Promoter Score Effort Score NPS ROI 170

Retently

MARCH 17, 2025

Tracks how customer sentiment, retention, and support efficiency have evolved over time. customer sentiment via NPS, CSAT, CES) How has our customer retention rate changed year-over-year? retention and churn trends) Are we reducing the number of recurring complaints about product quality?

Insights 90

Insights NPS Metrics Customer Satisfaction 90

ProProfs Chat

MARCH 27, 2020

According to a study by Forbes, 84% of companies that work to improve their customer experience, witness a significant increase in their revenue. It is as clear as day that good customer effort scores translate to increased customer repurchase and customer retention rates. Bolster Customer Retention.

Effort Score 52

Effort Score Customer Retention NPS Metrics 52

InMoment XI

OCTOBER 10, 2023

Whether it’s sales growth, revenue, or employee performance, KPIs give stakeholders a bird’s eye view of where the company stands. The beauty of customer service metrics lies in their specificity. While KPIs might indicate that a business is thriving, customer service metrics could reveal areas of concern.

Metrics 195

Metrics Net Promoter Score Customer Service Effort Score 195

Thematic

MARCH 30, 2025

For customer experience teams, KPIs like customer satisfaction score (CSAT) , net promoter score (NPS) , and customer effort score (CES) help quantify how well you’re meeting customer needs. Ultimately, it helps ensure a boost in customer satisfaction.

Customer Insights 62

Customer Insights Insights Feedback E-support 62

Retently

MARCH 11, 2025

They act as a bridge between the customer and teams working with product, marketing, logistics, and support to ensure customer insights lead to tangible fixes. Their work directly impacts business growth by reducing complaints, improving support efficiency, and enhancing customer retention, they drive higher revenue and lower churn.

Management 115

Management Customer Experience Roadmap NPS 115

Wootric

AUGUST 15, 2018

This guest post was contributed by Amy Etheridge , the Head of Customer Advocacy at MindTouch. She has 20 years of experience in software, including marketing, sales, success, and support. She is dedicated to understanding the holistic customer experience. They may move from sales to onboarding, for example. The Handoff.

Effort Score 66

Effort Score Touchpoint Interaction Customer Retention 66

InMoment XI

AUGUST 19, 2024

Customer Experience ROI is a critical metric that measures the financial impact of enhancing customer experiences. By improving customer interactions, businesses can see tangible benefits like increased sales, improved retention, and heightened customer loyalty. Why is Customer Experience ROI So Important?

ROI 195

ROI Customer Experience Net Promoter Score Telecommunications 195

InMoment XI

DECEMBER 13, 2024

It enables call center management to monitor and analyze key performance indicators (KPIs) like call volume, agent effort score, and peak-hour traffic. As a result, teams can make informed decisions on improving customer relationships and resolving issues. What Is A Call Center Dashboard Used For?

Call Center 195

Call Center Contact Center Social Media Metrics 195

Thematic

MARCH 20, 2025

Who needs access to insights—product teams, marketing, customer service, leadership? Define KPIs such as NPS, customer retention, support ticket resolution time, or revenue impact. Example: If your goal is to reduce support tickets, track customer complaints and resolution times to measure success.

Customer Insights 62

Customer Insights Insights Net Promoter Score NPS 62

InMoment XI

JULY 23, 2024

The Importance of Customer Experience in Ecommerce The importance of positive CX in ecommerce cannot be overstated. A positive ecommerce customer experience leads to higher customer retention, increased word-of-mouth referrals, and ultimately, higher sales.

E Commerce 195

E Commerce Measurement Customer Experience E-support 195

Kayako

AUGUST 12, 2022

The lockdowns and aftermath of the 2020 global pandemic spiked growth in e-commerce sales as brick-and-mortar stores and restaurants closed their doors. eMarketer estimates that by 2024 almost 20% of total retail sales will be via eCommerce, and that estimate does not include travel and event ticketing or restaurant food delivery.

Customer Service 117

Customer Service E Commerce Effort Score E-support 117

ChurnZero

SEPTEMBER 16, 2021

9 Customer Retention Strategies for SaaS. Higher retention rates can mean higher customer loyalty for your business, something that’s crucial for success, especially for SaaS. If you want to throw more fire behind your customer retention strategies , keep reading for some tips and tricks to keep them going strong.

Customer Retention 52

Customer Retention Net Promoter Score Webinar Customers 52

Thematic

NOVEMBER 14, 2024

Once you understand what’s most important to your customer, you can tailor experiences to match their needs. Customer Sentiment Analysis Builds Brand Loyalty Understanding how your customers feel also helps you build brand loyalty and boost customer retention.

Net Promoter Score 62

Net Promoter Score Social Media Customers Feedback 62

Lumoa

FEBRUARY 9, 2023

A handful of inspiring articles on customer centricity: How to empower your organization to improve customer experience by Lumoa, “ 7 Secrets Of Building A Customer-Centric Company Culture ” by Micah Solomon. A high retention rate is what you should aim at since retaining customers costs less than acquiring them.

Definition 167

Definition Net Promoter Score Customer Experience B2C 167

Solvvy

AUGUST 17, 2022

Your customer support team is the point of contact when customers need help resolving issues or have questions. Moreover, support agents may be the only contact customers have with your brand after the initial sale or onboarding. Customer Effort Score (CES). Customer Retention Rate.

Net Promoter Score 102

Net Promoter Score Measurement NPS Customer Retention 102

delighted

JULY 13, 2022

And likely, if something in your customer experience with the brand has gone awry in the past, e.g., your order didn’t ship when they said it would or the item that arrived did not look like the item you ordered, the brand was eager to make it right – and in turn, that earned your loyalty even more. Customer retention rate.

Loyalty 88

Loyalty Measurement Net Promoter Score Customer Retention 88

ProProfs Chat

DECEMBER 11, 2020

However, the intent of measuring customer satisfaction isn’t limited to managing it. There are other reasons why companies feel encouraged to use metrics to measure customer satisfaction, one of them being the ability to increase customer retention and loyalty. Customer Effort Score (CES).

Customer Satisfaction 98

Customer Satisfaction Metrics Measurement Net Promoter Score 98

Education Services Group

AUGUST 31, 2022

Speakers: Chris Singh , Chief Customer Officer, Blackbaud. . CCO of Blackbaud, Chris Singh, joined our VP of Customer Success, Peter Armaly for this month’s webinar, to discuss how to embrace the concept of the post-sale environment as an entire ecosystem. At Blackbaud, an example is we sell outcomes right at the point of sale.

Webinar 52

Webinar Sales Chief Customer Officer Effort Score 52

Retently

AUGUST 3, 2023

That’s because the price margins between competitive brands have narrowed , services have become standardized and migration costs have been minimized, leaving out just one key differentiator – customer experience (CX). For instance, a call to an Amazon executive to get your problem solved is customer service.

Customer Experience 146

Customer Experience Net Promoter Score Social Media Reference 146

Kayako

JULY 22, 2022

Past experiences: D o your customers have high or low expectations based on past interactions? Positive interactions over time build trust, reinforce customer loyalty, and help increase customer retention. Price : What is the customer’s perception of the price based on the marketplace and perceived value?

Net Promoter Score 112

Net Promoter Score Measurement NPS Effort Score 112

ProProfs Chat

SEPTEMBER 9, 2020

Why Is There A Buzz Around Customer Loyalty? Loyalty programs work because they are like a shortcut to customer retention which is a game changer for many businesses. According to the Pareto Principle , “20% of a brand’s existing customers are responsible for 80% of its future revenue.”. Tweet this.

Loyalty Programs 96

Loyalty Programs Loyalty Net Promoter Score Rewards Programs 96

Happy or Not

APRIL 1, 2025

By leveraging customer feedback analysis tools, businesses can identify trends, enhance customer satisfaction feedback, and create better customer retention strategies. However, many companies focus too much on addressing customer pain points while neglecting what they are doing well.

Feedback 36

Feedback Net Promoter Score Customer Satisfaction Customer Retention 36

Totango

MAY 6, 2021

What is customer retention ? We’ll discuss what customer retention means as a concept, as a strategy and as a metric. And we’ll offer an eight-step path to increasing customer retention by following best practices and leveraging the power of automation. What Is Customer Retention?

Customer Retention 76

Customer Retention Net Promoter Score Customer Journey Reference 76

Kustomer

JANUARY 11, 2022

In fact, more than two billion people bought online in 2020, with worldwide e-commerce sales exceeding $4.2 Of course, one potential barrier to operating in a global marketplace is the fact your customers could be in any timezone. Better Customer Retention. Loyalty is about more than customer retention.

Customer Service 84

Customer Service E Commerce E-support Customer Retention 84

delighted

NOVEMBER 30, 2021

In order to improve the customer journey and the touchpoints along the way, you need to know what your customers think about everything – including your business, your customer service, your policies, your employees, and your online shopping experience. Improving touchpoint experiences with surveys.

Touchpoint 87

Touchpoint Net Promoter Score Customer Journey Mapping Social Media 87

delighted

MAY 4, 2021

When you talk about measuring customer experience and satisfaction, three metrics inevitably come up as THE ones to use: Customer Satisfaction Score (CSAT) vs Net Promoter Score (NPS) vs Customer Effort Score (CES). Transactional studies: Short term customer satisfaction for product or service.

NPS 77

NPS Customer Satisfaction Metrics Net Promoter Score 77

delighted

JANUARY 7, 2021

Creating a customer journey map can help you and your company visualize how customers feel at all brand touchpoints so you can avoid potential issues ahead of time, increase customer retention, and discover key information to make the best decisions for your business. Customer journey map design.

Customer Journey Mapping 98

Customer Journey Mapping Customer Journey Touchpoint Net Promoter Score 98

delighted

JANUARY 4, 2022

For example, when you engage with your customers on social media channels or call out when you’ve improved your product thanks to customer feedback, people see that you care about the customer experience. Doing so is a powerful way to boost customer retention and foster relationships with your loyal customers.

Feedback 89

Feedback Net Promoter Score NPS Social Media 89

ProProfs Chat

APRIL 28, 2020

Consider Common Customer Challenges. Monitor Customer Service Metric Levels. How to Set Measurable Customer Service Goals. Customer Satisfaction Score (CSAT). Net Promoter Score (NPS). Customer Effort Score (CES). How to Make Sure You Reach Your Measurable Customer Service Goals.

Measurement 93

Measurement Net Promoter Score Customer Service Effort Score 93

Pink Guava

AUGUST 3, 2021

Businesses earlier focused just on reaching customers, and it was more than enough for customer connect. Customers and businesses have come a long way from the era of production and sales with limited offerings and choices to the interconnected world we inhabit today filled with information, opinions, and knowledge.

Customer Journey Mapping 98

Customer Journey Mapping E Commerce Touchpoint Customer Journey 98