Customer Bliss

JUNE 23, 2016

I talk often about customer experience , but recently I’ve heard from some followers that they’d like a bit more on customer retention. The first thing to understand about customer retention is that obviously it comes straight from customer experience. Five steps for regaining customer trust.

Customer Retention 173

Customer Retention Customers ROI Sales 173

Experience Investigators by 360Connext

APRIL 23, 2024

Prioritizing the right CX management not only helps in retaining customers by improving their experiences, but also enhances the overall brand image and increases profitability. Some organizations find that focusing on retaining customers in volatile times can provide more revenue than sales. But don’t just measure to measure!

ROI 260

ROI CEM Net Promoter Score Customer Experience 260

BlueOcean

OCTOBER 21, 2024

The far-reaching impact of a damaged reputation, the lost lifetime customer spend, and the expense of winning back that customer and/or acquiring new ones add up to a significant loss – in terms of both revenue and reputation. If you’re ready to do the math, this formula can help you start to explore the cost of losing a customer.

Lifetime Customer 156

Lifetime Customer Poor Customer Service Social Media Customer Retention 156

InMoment XI

APRIL 8, 2025

Businesses deliver seamless customer experiences when their sales and marketing teams are on the same page. Research from Gartner suggests that sales teams prioritizing alignment with marketing are nearly three times more likely to exceed new customer acquisition targets.

Sales 195

Sales Marketing Net Promoter Score Metrics 195

InMoment XI

NOVEMBER 7, 2024

Regardless of where the CX team may live in your organization, there is a place where customer experience automation can improve your performance. Setting up automated journeys, such as welcome emails and post-purchase follow-ups, helps increase engagement and build stronger customer relationships. InMoment 2. Salesforce 4.

Customer Experience 195

Customer Experience 2024 E-support Touchpoint 195

InMoment XI

OCTOBER 24, 2024

Improved Customer Loyalty Customer engagement platforms increase customer loyalty by making the customer experience engaging and consistent throughout the whole customer journey. Research shows that loyal customers are 64% more likely to make more frequent purchases from your business than regular customers.

Customer Engagement 195

Customer Engagement Engagement E Commerce Omnichannel 195

eglobalis

JUNE 27, 2024

Voice of Customer (VOC) programs capture customer preferences, experiences, and expectations through direct and indirect feedback. Sales and delivery teams provide invaluable data through regular customer interactions. Conduct comprehensive research to understand the full scope of the customer journey.

Customer Experience 453

Customer Experience Customer Centricity Net Promoter Score Government 453

BlueOcean

JANUARY 8, 2019

The far-reaching impact of a damaged reputation, the lost lifetime customer spend, and the expense of winning back that customer and/or acquiring new ones add up to a significant loss – in terms of both revenue and reputation. Calculating Lifetime Customer Value. The Cost of Customer Retention vs Acquisition.

Lifetime Customer 299

Lifetime Customer Contact Center Poor Customer Service Social Media 299

eglobalis

JULY 31, 2024

CDPs and data integration tools streamline data collection and unify customer profiles, providing a holistic view that aids in delivering consistent and personalized experiences. Tools that offer clear ROI through improved customer engagement and retention, such as AI-driven analytics platforms, are crucial in this environment.

Customer Experience 428

Customer Experience Social Media 2024 B2B 428

Experience Investigators by 360Connext

JANUARY 7, 2025

Your CX strategy should reflect where your organization currently stands with its customer experience and define a clear vision for where you can go next. A well-defined CX strategy can help you drive tangible business outcomes: Greater customer retention, a stronger brand reputation, and faster revenue generation.

Customer Experience 143

Customer Experience Customer Journey Mapping Touchpoint Metrics 143

Optimove

FEBRUARY 12, 2025

Discover the latest email strategies to grab the attention of your customers Download Now Why It Matters: The holiday season is critical for retailers as it often brings a surge in sales driven by new and one-time shoppers. This tactic keeps brands at the forefront and drives additional sales during slower periods.

Customer Retention 52

Customer Retention Loyalty Programs Download Loyalty 52

Beyond Philosophy

NOVEMBER 10, 2014

In addition, higher levels of customer satisfaction are tied to high levels of positive cash flows with low volatility, and positive earnings surprises. Keeping Customers results in a high increase in value. Focusing on customer retention with a better Customer Experience will benefit your bottom-line expenses.

Net Promoter Score 164

Net Promoter Score ROI Customer Experience 2014 164

GetFeedback

MAY 9, 2019

How do you demonstrate the return on investment (ROI) for your CX program? . Demonstrating economic value for a customer experience program will vary by industry and individual company. You can prove an increase in revenue through customer retention and sales optimization. . Reduced costs. .

Article 337

Article Customer Experience Metrics Customer Journey Mapping 337

InMoment XI

MAY 3, 2024

Whether it’s identifying opportunities for improvement, sharing compelling stories backed by data, or aligning with departmental roadmaps, Foot Locker’s CX programme is a testament to their customer-centric, integrated customer experience approach.

Retail 195

Retail Return on Investment ROI Customer Centricity 195

SurveySensum

AUGUST 26, 2020

Why do you need to measure the ROI of your CX program? . CX leaders often face challenges in quantifying the ROI of their CX program to make a strong business case for the boardroom. CX leaders often face challenges in quantifying the ROI of their CX program to make a strong business case for the boardroom. Customer Retention

ROI 98

ROI E Commerce Metrics E-support 98

InMoment XI

OCTOBER 4, 2024

Furthermore, organizations that choose InMoment for the customer experience management solution realize ROI in half the time compared to competitors. Here is how customer experience management helps make that possible for you: It enhances customer retention and loyalty. A vague understanding of the ROI.

Customer Experience Management 195

Customer Experience Management Customer Experience Management 2024 195

Pointillist

JUNE 15, 2018

Much of the marketing world is still focused on customer acquisition, but to improve customer retention will yield f ar better ROI and cost about 5-25X less than customer acquisition. What is Customer Retention? Why Customer Retention Matters. My Customer Retention ?

Customer Retention 110

Customer Retention Loyalty Programs Customer Journey Loyalty 110

Totango

APRIL 24, 2020

In customer retention, every engagement counts. Rather, customer retention for SaaS enterprises is a result of the customer experience. It is an outcome based on an emotional reaction and connection to the performance of a supplier and the value a customer experiences through using that enterprise’s product.

Customer Retention 83

Customer Retention Customers Customer Journey Customer Success 83

Joe Rawlinson

JULY 24, 2019

Did you know that research by Bain & Company found out that increasing customer retention rate by just 5% can increase profits by 25-95% ? If there’s one thing that always bears on the mind of businesses, it is this: What drives a customer to come back for more? Real-Time Customer Support.

Loyalty 107

Loyalty Sales Rewards Programs Customer Retention 107

Lumoa

JULY 10, 2018

The probability of selling to a new prospect is 5-20%, while the probability of selling to an existing customer is 60-70% according to Marketing Metrics. Murphy & Murphy estimate that a 2% increase in customer retention has the same effect on profits as cutting the costs by 10%. Was it worth it?

ROI 113

ROI Customer Experience Financial NPS 113

One Millimeter Mindset

DECEMBER 19, 2018

These 18 ways create a more effective customer retention strategy. However, they are contrary to everything you have learned as a sales professional. Or a sales engineering professional, a customer service professional, or any other professional engaged in acquiring and retaining customers. That is all.

Customer Retention 73

Customer Retention Return on Investment Workshop Sales 73

Integrity Solutions

APRIL 19, 2024

Mastering the human side of selling is key to sales success, but what does phrase that mean exactly? At its essence, humanizing the sales experience is really about personalization. The desire for a personalization in the sales experience has only grown in recent years. The same holds true across the sales-service continuum.

Sales 103

Sales Loyalty White Paper Contact Center 103

GetFeedback

SEPTEMBER 24, 2019

Before you worry about proving the ROI of a VoC program, focus on building relationships and trust with the key stakeholders in your company. In recent years, the job of sales professionals has changed dramatically due to buyer self-education via the internet and social media. Such as a policy of never giving credit to customers.

ROI 150

ROI Webinar Sales Loyalty 150

Tricia Morris

MAY 26, 2015

If your brand focuses on consistent and authentic customer service and engagement both before and after the sale, a one-time customer can become a lifetime customer who also creates additional customers. If your brand’s sales and customer service departments aren’t working closely together, they should be.

Sales 86

Sales Customer Service Poor Customer Service Social Media 86

Thematic

MARCH 30, 2025

For customer experience teams, KPIs like customer satisfaction score (CSAT) , net promoter score (NPS) , and customer effort score (CES) help quantify how well you’re meeting customer needs. Companies that use AI-driven customer insights don’t simply react faster—they stay ahead of the curve.

Customer Insights 62

Customer Insights Insights Feedback E-support 62

GetFeedback

APRIL 24, 2019

In past years, it was enough for companies to offer a great product to their customers. However, with the rise of online sales, customers increasingly expect more from the companies they do business from. You’re not the only one at your organization who cares about providing customers with a great experience.

Net Promoter Score 170

Net Promoter Score Effort Score NPS ROI 170

Gainsight

MARCH 27, 2025

The latest session, Revenue-Driven CS: Proving ROI & Driving Executive Alignment , featured our very own Chief Revenue Officer, Marilee Bear, who sat down with Marija Skobe-Pilley, Founder of Women in Customer Success. Previously NRR was the favored metric, but weve seen a shift toward GRR recently.

Books 52

Books Customer Retention ROI Metrics 52

BlueOcean

OCTOBER 21, 2024

The far-reaching impact of a damaged reputation, the lost lifetime customer spend, and the expense of winning back that customer and/or acquiring new ones add up to a significant loss in terms of both revenue and reputation. If youre ready to do the math, this formula can help you start to explore the cost of losing a customer.

Lifetime Customer 156

Lifetime Customer Poor Customer Service Social Media Customer Retention 156

InMoment XI

DECEMBER 13, 2024

Businesses relying on call centers to drive sales and strengthen relationships should invest in a call center dashboard. Here are a few key benefits for businesses: It reveals bottlenecks affecting customer service. Uncovering these bottlenecks is key to smoother experiences that drive sales. It highlights areas of improvement.

Call Center 195

Call Center Contact Center Social Media Metrics 195

Think Customers

JUNE 13, 2024

When all the Venns, funnels, PowerPoints, histograms, flowcharts, and scatter plots are set aside, however, something remarkable becomes evident: While there are two dozen CX ROI metrics to track, companies need only focus on four. The “Four Gold CX ROI Metrics” webinar was the final episode in the three-part series hosted by ECXO.

ROI 64

ROI Metrics Chief Customer Officer Webinar 64

Totango

FEBRUARY 5, 2019

Reducing churn in this customer-centered subscription economy means placing the customer at the center of everything you do. It’s about proactive customer success , not reactive customer service. ROI-focused SaaS strategies should be based on comprehensive data gathered from every customer engagement.

ROI 76

ROI Customer Success Customer Journey Roadmap 76

InMoment XI

AUGUST 9, 2024

Customer Experience (CX) refers to the overall impression and perception a customer has about a company or brand based on their interactions throughout the entire customer journey. Regardless of your goals, there are steps you can take to build a solid foundation for your future customer experience initiatives.

Customer Experience 221

Customer Experience Net Promoter Score 2024 Customer Journey Mapping 221

One Millimeter Mindset

SEPTEMBER 16, 2019

Especially when these omitted details surface, often inconveniently, both pre- and post-sale. Most of the time, these professionals are involved in the post-sale care and feeding of customers, once a sale is consummated. At “that” final meeting, when the sale is assumed, but not yet closed. Something different?

Sales 72

Sales Return on Investment Workshop Customer Retention 72

LoyaltyPlus

JUNE 27, 2019

With a better understanding of the collected data, companies can improve their products, services or investments and customer relationships through predictive marketing and communication. The benefits of consumer intelligence are endless: from increased store sales to increased profit margin and also the increase of customer retention.

ROI 70

ROI Loyalty Reference Customer Retention 70

Thematic

JUNE 17, 2024

Measuring the ROI of your Voice of the Customer (VOC) program can be a challenge for many businesses. While VOC data holds valuable insights, it’s often difficult to quantify the impact of these insights on business outcomes like revenue growth, customer retention, and overall business growth.

ROI 62

ROI Net Promoter Score Return on Investment Multi-Channel 62

GetFeedback

AUGUST 14, 2019

Why only consider the percentage of those customers who call themselves satisfied? . A big reason is that tracking the two highest values from CSAT is the more accurate predictor of customer retention than overall averages. . You can ask customers to provide feedback on their satisfaction along their journey.

Metrics 273

Metrics Customer Journey Mapping Customer Satisfaction Net Promoter Score 273

ClearAction

JULY 8, 2024

CX ROI Metrics Roadmap Lynn Hunsaker Your CX ROI metrics roadmap is a cause-and-effect sequence that multiplies growth. All customer experience metrics used today are lagging indicators of growth. You’re measuring what already happened with customers. A leading indicator shows what customers will soon experience.

Roadmap 48

Roadmap ROI Metrics Chief Customer Officer 48