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The concept of customer success continues to rapidly gain traction as businesses strive to improve their customer experience. To help organizations get the most out of this important function, there are now a variety of resources available: from websites and whitepapers to webinars, conferences and technologies.
The Value of Personalization in Sales McKinsey has found that personalization provides distinct, tangible advantages for companies: It can reduce customer acquisition costs by as much as 50%, lift revenues by 5-15% and increase marketing ROI by 10-30%. This is essential to customerretention and loyalty.
How do I increase customerretention? Although the answer is multilayered and complex, one of the essential building blocks to answering it includes Customer Success Managers (CSM). A career field that barely existed five or so years ago, CSMs make up ground zero for all CS functions — that includes keeping customers.
Customer Experience Strategy: 4 Overlooked Key Competencies whitepaper. Customer Experience is Decided by You article. Loyalty is Not Just for Customers article. Customer-Centricity Means Customer-Centric BKM: Amazon, USAA, Zappos. CustomerRetention Begins With Trust article.
The first option is great if a CS team has the money to bring on new hires, the track record to convince decision-makers to expand the team, a pool of qualified applicants to pull from, the resources to onboard new hires, and a proven CS model to ensure ROI. Share with us – How are you reaching your lower-tier customers?
Thank you letters are an important part of making your customers feel valued, and letting them know how much you appreciate them. They are an inexpensive way to increase sales, return on investment (ROI), and customerretention. What to Consider When Writing a Thank You Letter to Your Customer. A thank you card.
Articles, whitepapers, and e-books. The key is to create a knowledge base that’s easy for your customers to search and use and that presents information clearly. How to Build a Customer Service Knowledge Base. Your knowledge base can include : Quick-start guides. How-to instructions. Product specifications.
To project potential ROI, tie your business objectives to the necessary functionality to estimate the cost of implementation and ongoing management. Tie those same business objectives to the benefits or KPIs you’re aiming for, such as a reduction in customer support staff or increased sales. Can’t get enough bots?
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