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Experience Hotel Blog) The Experience Hotel team decided to conduct a survey on the impact of the different types of emails you can send to your customers. My Comment: Do your customers open your emails to them? Experience Hotel analyzed more than 9 million emails they sent to their guests. Read on to learn more.
It’s prime time for retailers to grow an Amazon-level loyaltyprogram by Tom Caporaso. Retail Customer Experience) Clarus Commerce CEO Tom Caporaso believes it’s time for retailers to take advantage of the new membership economy. My Comment: Here’s a great article about customerloyalty.
Gift Experiences Can Create an Emotional Connection With Customers by Wise Marketer Staff. The Wise Marketer) The psychological impact of gifting, when created and delivered with specific design, has a powerful impact on customer behavior. My Comment: Here is a fascinating article about loyalty and the customer experience.
Someone recently referenced the book and this famous line, and it made me think about how customers are treated. Are all customers equal? Loyaltyprograms promote perks, rewards, elite status and more, which might suggest that not all customers are equal. The same might go for how much a customer spends.
Brands Want Your Loyalty—and Will Offer More Than Points to Get It by Lauren Giella (Newsweek) Loyaltyprograms offer customers rewards, discounts or other perks when buying from or using the products or services of a certain brand. My Comment: Here is an excellent and robust article on loyaltyprograms.
What Today’s Guests Really Want When It Comes To HotelLoyaltyPrograms Might Surprise You by Ellis Connolly. Hospitality Net) Why do so many hotelloyaltyprograms fail? My Comment: Here’s an interesting take on loyaltyprograms. For a hotel, that could mean an upgrade.
Even the best offer is not complete if it does not include service models. It is the client’s well-being that to a large extent determines the satisfaction with the stay at the hotel and the willingness to use its services once again. And it all starts with the first contact when the customer visits the website.
Maritz Motivation Solutions: Six Questions to Ask Before Launching a LoyaltyProgram by PR Web. My Comment: While this is a press release put out by Maritz, it links to a free download of “The Insider’s Guide to CustomerLoyalty.” Well worth your attention, especially if you have any type of customerloyaltyprogram.
What’s interesting is that the Champions category more than doubled from 6% to 14%, which tells me more companies see the benefit of customer experience. Are HotelLoyalty and Rewards Programs Enough to Keep Customers Loyal to the Brand? by Max Starkov. If you like this idea, you’ll love the rest of the article.
Entrepreneur) Customerloyalty is an essential source of revenue for any business. Use these four tips to create a customerloyaltyprogram that will give you the highest return on your investment. My Comment: How do we create customerloyalty? This is where a customer is surprised about the price.
Here are five charts on how to up your loyalty game. My Comment : This is one of the more interesting articles about loyaltyprograms. For example, the number one perk customers want is discounts over freebies. I asked seven world-famous customer experience gurus to share their secrets for being well served.
My friend, Chip Bell, has written a great article that aligns with my belief that for the right reasons, it’s okay to fire the customer. You will love his opening story about what happened in a well-known, name-brand hotel. Connect with Shep on LinkedIn.
Here are five charts on how to up your loyalty game. My Comment : This is one of the more interesting articles about loyaltyprograms. For example, the number one perk customers want is discounts over freebies. I asked seven world-famous customer experience gurus to share their secrets for being well served.
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