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Customer Service TrainingInnovationLoyalty Programs
Seven loyaltyprogram types: Pick the perfect fit by Marcus Marius (Dynamic Business) Did you know that companies that invest in loyaltyprograms report up to a 40% increase in revenue? My Comment: I’ve written many articles about loyaltyprograms. Connect with Shep on LinkedIn.
(ZDNeT) Customerservice is experiencing a renaissance, and with the right imagination, intention, and technology, it can also become a business growth engine by driving satisfaction, sales, and loyalty. One of the main points is that customerservice is becoming the face of a brand. Thank you MattsenKumar!).
My friend and innovation guru Josh Linkner has his version of the same principle, which he calls Rule 105. It’s prime time for retailers to grow an Amazon-level loyaltyprogram by Tom Caporaso. My Comment: Here’s a great article about customerloyalty. Little improvements can add up to big wins.
My Comment: I’ve been studying how different brands are creating successful loyaltyprograms. While the article focuses on retail (especially e-commerce), anyone from any type of company (B2B and B2C) that has “VIP customers” will want to read this article. My Comment: Let’s move away from loyaltyprograms but stay with trends.
How to Leverage AI for a Better Customer Experience by Hasan Saleem (FastCompany) The intersection of AI and customer experience has paved the way for innovative, efficient, and personalized interactions between businesses and consumers. My Comment: Here is an excellent and robust article on loyaltyprograms.
My Comment: If there were four things you could do that would ensure your customers would come back, what would they be? Josh Linkner, innovation guru, shares four core ideas that build loyalty. Some of you may think these are common sense, but then think about how often you don’t experience these when you’re a customer.
The author shares a few ideas and examples on how to deliver on all four of these foundational loyalty strategies. The ‘invisible’ Future of Customer Experiences by Elliot Maras. 6 Types of CustomerLoyaltyPrograms to Help Grow Your Small Business by Social Media Today. Here is an infographic.
Rewarding That Loyalty Is Mandatory. by Joe Procopio (Built In) In the age of AI, the relationship strands between a business and its customers are becoming thinner and thinner, opening up that relationship to various new and more complicated threats. My Comment: This is an interesting article on customerloyaltyprograms.
Of course, those three words are good, but there is so much more to great customerservice than just being nice. 5 Fresh Examples of Customer Experience Innovation by Blake Morgan. Columnist Mike Sands explains how a customer identity solution can help. But, it’s a great start. concept in action.
How the ‘Zero Consumer’ is Inspiring Innovative Visual Imagery for Retail Success by Peter McCall (Total Retail) Consumers’ shopping expectations have skyrocketed. In the last couple of years, there has been a radical shift in this with brands foraying into loyalty with full force. Connect with Shep on LinkedIn.
Fellow customer experience expert, Dan Gingiss, takes this concept to the business world and recommends we start a CX Spring Cleaning Project with plenty of ideas on how to do so. Others are suggesting an amount much larger than what the typical customer is used to. As Inflation Bites, LoyaltyPrograms Are More Important Than Ever.
Deloitte Shares Loyalty Trends and Best Practices for 2024 by Alicia Esposito (Retail TouchPoints) To drive customer retention and loyalty, most brands and retailers continue to rely on purchase discounts (77%) and loyaltyprogram points (61%), according to Retail TouchPoints research.
Why Experiential Rewards Are Winning Over Customers: 5 Stellar Examples by Peter Vogel (The Wise Marketer) In today’s highly competitive business environment, brands are constantly searching for innovative ways to engage and retain their customers. My Comment: I’m a fan of rewards and loyaltyprograms for a reason.
My Comment: When our clients are interested in our customerservicetraining for their “new” customerservice/CX initiative, they are excited and ready to start. Used the right way, it may even help you create more tailored and personalized customer experiences! My Comment: I’m a big fan of loyaltyprograms.
.” I don’t think you’ll find any surprises in the companies representing the bottom of the customerservice world, however you may be surprised at a few of the Hall of Famers. The Future of CustomerLoyaltyPrograms – Now and for the Holidays by Timi Garai. Well deserved, I might add!).
This short article hits some of the high points of why creating obsessed customers is a good strategy. Making the program attractive and valuable to your customers is key. Making the program attractive and valuable to your customers is key. This is great information for anyone who has a customer support department.
U$ 402bn is on the Table for Brands That Simplify Their CX and EX – Here’s Why by Ricardo Samuel Saltz Gulko (Eglobalis) Simplicity is an essential aspect of customer and employee experience that can greatly impact a company’s success and its ability to innovate. Siegel+Gale put the figure at 57%.
Innovation guru, Josh Linkner, has his take, and it’s worthy of your consideration. He offers up an assignment; having a meeting, remote if necessary, to brainstorm the ultimate customer experience. How Sephora & Others Use CustomerLoyaltyPrograms To Drive Revenue by ReferralCandy. Smart idea!
Of course, those three words are good, but there is so much more to great customerservice than just being nice. 5 Fresh Examples of Customer Experience Innovation by Blake Morgan. Columnist Mike Sands explains how a customer identity solution can help. But, it’s a great start. concept in action.
Here are ten ways to make your business more customer-centric: Understand Your Customers: Conduct regular market research and customer surveys to understand their needs, preferences, and pain points. Develop detailed customer personas to better tailor your products, services, and marketing efforts.
Here are five charts on how to up your loyalty game. My Comment : This is one of the more interesting articles about loyaltyprograms. For example, the number one perk customers want is discounts over freebies. It also includes some findings on why customers would leave your program. It’s a win-win.
My Comment: Do you want to increase your Customer Lifetime Value? Loyaltyprograms, incentives for larger orders, cross-sells, upsells, and more are included. My Comment: It’s simple… Customers want a better experience. Plenty of other findings will compel you to create a better customer communications experience.
“Citizen Satisfaction,” according to the ACSI (American Customer Satisfaction Index) is on the rise. 5 Reasons You Need a Customer Advisory Board by Erika Putinsky (CMSWire) What can customer advisory boards do across a wide range of industries, business sizes and locations? Follow on Twitter: @Hyken
“Citizen Satisfaction,” according to the ACSI (American Customer Satisfaction Index) is on the rise. 5 Reasons You Need a Customer Advisory Board by Erika Putinsky (CMSWire) What can customer advisory boards do across a wide range of industries, business sizes and locations? Follow on Twitter: @Hyken
Here are five charts on how to up your loyalty game. My Comment : This is one of the more interesting articles about loyaltyprograms. For example, the number one perk customers want is discounts over freebies. It also includes some findings on why customers would leave your program. It’s a win-win.
Six Steps for Improving Customer Engagement and Loyalty by Genelle Kunst. Chain Store Age) Establishing a loyaltyprogram is a fundamental first step to improving customerloyalty. However, there are other key strategies that can help improve customer engagement and retention. And there are nine more!
5 Innovative Ways to Inspire CustomerLoyalty by Vivian Wagner . CRM Buyer) Getting customers — and keeping them — is the name of the game in e-commerce. My Comment: If you have any type of loyaltyprogram, you will want to read this article. For information contact or www.hyken.com.
Rethinking customerservice: No longer the weakest link in the customer’s journey by Brian Solis. ZDNet) New research shows that high performing organizations are investing in serviceinnovation to digitally transform customerservice into a customer engagement engine for driving business growth and loyalty.
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