ShepHyken

OCTOBER 25, 2021

(CMSWire) Chatbots continue to handle an increasing amount of customer support and other B2C and B2B interactions. Reports and Data expect the global chatbot market to reach $10.08 billion market of 2018. Next Generation Loyalty – Part One by Braden Kelley. Loyalty is more than points. It awards points, miles, etc.

Article 152

Article 2021 Customer Service 2026 152

ShepHyken

OCTOBER 20, 2024

How 5 Brands Use Relationship Marketing to Create Loyal Customers by Industry Dive (Industry Dive) Nearly 70% of consumers will pay more for brands that they love. That is the epitome of successful relationship marketing. My Comment: Let’s learn from some recognizable brands about how their relationship marketing.

Article 77

Article 2024 Customer Service 2025 77

ShepHyken

JULY 5, 2021

This article from customer service expert Jeff Toister provides seven ways leaders can become role models on how their employees should act toward each other and their customers. How to design and run a customer loyalty program for small businesses by Raúl Galera. That’s marketing.

Article 155

Article 2021 Customer Service Loyalty Programs 155

ShepHyken

JUNE 7, 2021

CMO from IDG) Customer experience simply does not live in a void controlled by the marketing teams. Context is everything, and the culture within a company and the day-to-day experience of employees have a huge influence on the kind of experience that is delivered to the final customer. My Comment: A loyalty program for B2B?

Article 139

Article 2021 Customer Service Loyalty Programs 139

ShepHyken

OCTOBER 29, 2023

Why Experiential Rewards Are Winning Over Customers: 5 Stellar Examples by Peter Vogel (The Wise Marketer) In today’s highly competitive business environment, brands are constantly searching for innovative ways to engage and retain their customers. My Comment: I’m a fan of rewards and loyalty programs for a reason.

Article 70

Article 2023 Customer Service Loyalty Programs 70

ShepHyken

DECEMBER 3, 2023

My Comment: When our clients are interested in our customer service training for their “new” customer service/CX initiative, they are excited and ready to start. My Comment: I’m a big fan of loyalty programs. However, most companies confuse a loyalty program with a discount or incentive program.

Article 64

Article Customer Service 2023 Loyalty Programs 64

ShepHyken

SEPTEMBER 19, 2022

6 Types of Customer Loyalty Programs to Help Grow Your Small Business by Social Media Today. Social Media Today) Rewards points, VIP privilege, Tiered programs, Omnichannel programs, Cashback – What is the best loyalty program to help grow your business? Here is an infographic.

Article 66

Article 2022 Loyalty Programs Customer Service 66

Ann Michaels and Associates

JULY 26, 2024

Here are ten ways to make your business more customer-centric: Understand Your Customers: Conduct regular market research and customer surveys to understand their needs, preferences, and pain points. Develop detailed customer personas to better tailor your products, services, and marketing efforts.

Loyalty 52

Loyalty Net Promoter Score Social Media Customer Journey Mapping 52

ShepHyken

DECEMBER 26, 2022

Some retailers were still struggling to get inventory, others had too much and needed to alter marketing and merchandising plans. Beyond Discounts: The New Rules for Today’s Top Loyalty Programs by Charlie Casey. My Comment: If you think that customer loyalty programs are about discounts and points, think again.

2022 66

2022 Article Customer Service Loyalty Programs 66

ShepHyken

JANUARY 25, 2021

It’s prime time for retailers to grow an Amazon-level loyalty program by Tom Caporaso. Retail Customer Experience) Clarus Commerce CEO Tom Caporaso believes it’s time for retailers to take advantage of the new membership economy. My Comment: Here’s a great article about customer loyalty.

2021 162

2021 Article Customer Service Guest Experience 162

ShepHyken

MAY 13, 2024

My Comment: I enjoy articles on customer service metrics. This article focuses on one metric: churn, an ugly word most marketing and salespeople dislike. Heavy adoption by customer base driven by employees actively promoting 4. Personalization. Data analytics. Seamless integration. Connect with Shep on LinkedIn.

Article 77

Article Customer Service 2024 Loyalty Programs 77

ShepHyken

JUNE 17, 2024

What follows are tips from some of the top experts and practitioners in the customer service and CX world. Marketing to Young People? It’s as Easy as A, B, (Gen) Z …by Mike Wickham (The Drum) Gen Z has been on marketers’ radars for some time now. My Comment: Marketing and CX go hand-in-hand with each other.

2024 86

2024 Article Magazine Customer Service 86

ShepHyken

JANUARY 7, 2024

Deloitte Shares Loyalty Trends and Best Practices for 2024 by Alicia Esposito (Retail TouchPoints) To drive customer retention and loyalty, most brands and retailers continue to rely on purchase discounts (77%) and loyalty program points (61%), according to Retail TouchPoints research.

2024 72

2024 Article Customer Service Contact Center 72

ShepHyken

DECEMBER 28, 2020

Gift Experiences Can Create an Emotional Connection With Customers by Wise Marketer Staff. The Wise Marketer) The psychological impact of gifting, when created and delivered with specific design, has a powerful impact on customer behavior. Excellent Customer Service? Why should I keep coming back to you?”

Article 147

Article 2020 Customer Service Loyalty Programs 147

ShepHyken

MAY 12, 2019

Seven Tips For Successful Customer Loyalty Programs In 2019 by Sallie Burnett. Forbes)Boosting customer loyalty is an ongoing challenge for marketers, and below are seven strategic tips for increasing engagement and strengthening customer loyalty. That’s not a bad thing.

2019 97

2019 Article Loyalty Programs Customer Service 97

ShepHyken

JANUARY 10, 2022

(Business 2 Community) We all know that keeping your customers happy is the key to building loyalty and earning repeat business. How to Start a Customer Loyalty Program for Your Small Business by Brandi Marcene. Keep in mind that a loyalty program is as much about marketing.

Article 80

Article 2022 Customer Service Loyalty Programs 80

ShepHyken

FEBRUARY 25, 2024

Creating customers who will advocate and evangelize your brand can be your best marketing. This short article hits some of the high points of why creating obsessed customers is a good strategy. This short article hits some of the high points of why creating obsessed customers is a good strategy.

2024 66

2024 Article Customer Service Average Handle Time 66

ShepHyken

JUNE 21, 2021

These 6 Rules Will Tell by Wise Marketer Staff. The Wise Marketer) Too many reward programs solely focus on the points, rather than on the rewards their points or miles make possible. If you want to ROCK your loyalty program (if you have one), you’ll enjoy this article. Is Simpler Better For Rewards Programs?

2021 86

2021 Article Rewards Programs Customer Service 86

ShepHyken

NOVEMBER 2, 2016

So, with that in mind, here are five ideas, a few of them revisited from the past, as well as some new ones, that will help you create that coveted loyal customer. Some companies think they have a loyalty program, but it is actually a marketing program, and there’s a big difference. Satisfactory is a rating.

Loyalty 134

Loyalty Loyalty Programs Lifetime Customer Customer Service Training 134

ShepHyken

SEPTEMBER 10, 2023

Managing the positive impact of a viral moment is key to getting those new customers to come back. How to Make Loyalty a New Business Line for your Brand? by Jubin Mehta (The Wise Marketer) Brands really care about customer loyalty but more often than not, the understanding and execution have to go beyond a basic loyalty program.

Article 86

Article 2023 2028 Customer Service 86

ShepHyken

FEBRUARY 4, 2024

How 6 Brands Could Change Loyalty Trends In 2024 by Jenn McMillen (The Wise Marketer) Loyalty marketing remains popular, but often is just the same-old, same old. But in 2023, these six retailers and brands set new standards of what loyalty can be. My Comment: Most loyalty programs are marketing programs.

2024 66

2024 Article Customer Service B2B 66

ShepHyken

JANUARY 20, 2020

How to Run a Customer Loyalty Program by ThriveHive. ThriveHive) This article will give you a run-down on the basics of customer loyalty marketing and programs, how they work, and how you can use them to retain more customers with your business. by Wise Marketer Staff.

2020 125

2020 Article Customer Service Loyalty Programs 125

ShepHyken

APRIL 25, 2022

Top 10 Signs Your Loyalty Program Needs Rehab by Dan Jurek. CustomerThink) Customer loyalty best practices constantly evolve. So even if your program previously achieved great results, failing to update it frequently to keep customers engaged may mean you lose money, opportunities, or both.

Article 66

Article 2022 Customer Service Loyalty Programs 66

ShepHyken

SEPTEMBER 9, 2019

(Forbes) Rewards programs can be lucrative for loyal customers, but when companies add lots of rules and restrictions to a loyalty program, it can actually have the opposite effect. My Comment: Let’s start this TOP FIVE roundup with an excellent article about customer loyalty programs.

Article 99

Article 2019 Customer Service Loyalty Programs 99

ShepHyken

JANUARY 2, 2023

Entrepreneur) Customer loyalty is an essential source of revenue for any business. Use these four tips to create a customer loyalty program that will give you the highest return on your investment. My Comment: How do we create customer loyalty? This is where a customer is surprised about the price.

Article 66

Article 2023 E Commerce Customer Service 66

ShepHyken

DECEMBER 30, 2019

Harvard Business Review) More and more companies have loyalty programs — and for good reason. A recent industry report showed that loyalty program members not only spend more and remain customers longer but they are also more likely to spread positive word of mouth. Learn from 8 well-known marketing professionals.

Article 111

Article 2019 Customer Service Social Media 111

ShepHyken

JANUARY 21, 2024

The 2024 Marigold Global Consumer Trends Index Report provides insights into consumer preferences that drive marketing decisions and explores the influence of brand relationships. Shep Hyken is a customer service/CX expert, award-winning keynote speaker, and New York Times bestselling author. Connect with Shep on LinkedIn.

2024 64

2024 Article Customer Service Hotels 64

ShepHyken

JULY 4, 2022

My Comment: We open this week’s Top Five roundup with a list of seven AI (Artificial Intelligence) trends in the customer experience world. It helps understand the customer better, allows you to personalize (at scale) marketing messages, improve the shopping experience, and more. This is exactly how AI is being used today.

Article 74

Article 2022 Customer Service Loyalty Programs 74

ShepHyken

MARCH 5, 2018

We can learn a lot from good and bad service. The Six Cs of Loyalty Program Marketing by Rick Boubelik. My Comment: Want to know some sure-fire ways to create a successful customer loyalty program? Most companies will find a few reminders in the ten tips the author shares with us.

Article 81

Article 2018 Customer Service Loyalty Programs 81

ShepHyken

APRIL 20, 2020

Loyalty programs boost businesses’ ability to keep customers by Jill Young Miller. Louis) In business, simple loyalty programs can strongly increase customer retention, Washington University in St. 7 Ways to Add More Value to Your Loyalty Program by Emily Rudin. Washington University in St.

Article 66

Article 2020 Loyalty Programs Customer Service 66

ShepHyken

DECEMBER 6, 2021

While the article focuses on more of the differences between service and care, the first thing I thought about when I saw the title was a better name to describe the type of service we deliver. 8 Ways to Build an Effective Marketing Campaign on a Tight Budget by Lyle Solomon. (Ad That changed with the pandemic.”

2021 70

2021 Article Customer Service 2022 70

ShepHyken

AUGUST 8, 2016

This article by Shai Berger, CEO of Fonolo and an expert in the customer support world, shares his thoughts in this thought provoking article. 7 Steps to a Flawless Loyalty Program by Timi Garai. Plus, the infographic also explains how a loyalty program can help to increase your ecommerce store’s profit.

Net Promoter Score 80

Net Promoter Score 2016 Article Customer Service 80

ShepHyken

FEBRUARY 24, 2020

(Digital Commerce) The recently revamped VIP program Zappos launched has helped the Amazon-owned retailer build stronger customer loyalty and increase conversion. My Comment: What drives loyalty? Is it a loyalty program with incentives to come back? The experience is a big part of their marketing.

2020 107

2020 Article Customer Service Exceptional Customer Service 107

ShepHyken

OCTOBER 28, 2019

(CMSWire) Forrester’s 2019 CX Index found that most loyalty programs are ineffective. This, at a time as the company notes, when “it costs 500% more to acquire a new customer than to retain a current one.” Frankly, I’m surprised that loyalty, service and experience are separate.

2019 54

2019 Article Customer Service Loyalty Programs 54

ShepHyken

MARCH 31, 2018

Earlier this month I attended Social Media Marketing World , the largest conference on social media marketing in the world. Over the last few years, customer service has shifted from traditional phone support toward social media channels like Twitter, Facebook, Instagram, and others. Social Proof.

Social Media 89

Social Media Customer Service Marketing Airlines 89

ShepHyken

APRIL 6, 2020

(Zendesk) Read on for customer retention strategies and tips to build long-term relationships that improve your customer loyalty. My Comment: I’ve always preached that there are two types of loyalty programs. The other is more of a marketing program that rewards customers for coming back.

Article 79

Article 2020 Customer Service E Commerce 79

ShepHyken

MAY 4, 2020

Reopening Faces Its Next Challenge: Retail Marketing by PYMNTS. PYMNTS) There’s no podcast, textbook or self-help guru that has a playbook on marketing a retail business after a pandemic. How Sephora & Others Use Customer Loyalty Programs To Drive Revenue by ReferralCandy. Smart idea!

Article 98

Article 2020 Customer Service Contact Center 98