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Most consumers like human customerservice by RetailCustomer Experience (RetailCustomer Experience) Three-quarters of consumers, 75%, prefer talking to a human when it comes to customerservice, according to a Five9 study on how consumers perceive AI and evolving customer experience.
Rethinking Retail Returns by Ellie Crawford (Retail TouchPoints) Returns negatively impact brands in several ways including processing costs, shipping fees, unsellable merchandise and more. My Comment: Retail returns are becoming a costly problem for both retailers and customers. According to this article, 16.5%
Verizon Customer Chief Talks RetailCustomer Experience: It’s All About Personalization by Judy Mottl (RetailCustomer Experience) Brian Higgins, chief customer experience officer at Verizon, offers insight on Verizons CX strategy and what makes for a rewarding, compelling customer experience.
LoyaltyPrograms Are GrowingSo Are Customer Expectations by Ed Crouch, Ben Eppler, Lauren Taylor, Christina Mhlenbein, and Elizabeth Hearne (Boston Consulting Group) This article explains that the incentives companies offer in a loyaltyprogram must go beyond points, perks, and cash.
If customers cant get the support they need from one company, they may leave and try a different company hoping for a better result. 7 Signs Your LoyaltyProgram Needs a Redesign by Cassie Preston (Retail Dive) In a fast-paced world where shopper behaviors evolve rapidly, loyaltyprograms must adapt to stay effective.
It’s prime time for retailers to grow an Amazon-level loyaltyprogram by Tom Caporaso. RetailCustomer Experience) Clarus Commerce CEO Tom Caporaso believes it’s time for retailers to take advantage of the new membership economy. My Comment: Here’s a great article about customerloyalty.
Five Customer-Service Lessons From the Late Tony Hsieh by Ann-Marie Alcántara. Wall Street Journal) The former chief executive of Zappos, the online shoe retailer, had a unique approach toward customers. Six Steps for Improving Customer Engagement and Loyalty by Genelle Kunst. And there are nine more!
9 Ways to Boost Customer Experience and Online Engagement by Shane Phair. TotalRetail) These top takeaways will show retailers, many of whom are at least partly online today, where to focus in 2021 so they can optimize their websites and apps, improve customer experience, and drive conversion optimization rates.
Nine Areas of Focus for Improved CustomerServiceTraining by Rolling Stone Culture Council (Rolling Stone) Because they have direct interactions with customers on a daily basis, a company’s customerservice team plays a large role in that organization’s success. Here are my top five picks from last week.
Frictionless Shopping Provides Enhanced Customer Experience, Retail Efficiencies by NVIDIA. This article, while focused on retail, has application to any industry. Reducing friction creates efficiencies, not only for the customer but also the business. My Comment: I love the concept of loyaltyprograms.
By the way, I like the simple definition the author uses for customerloyalty: “… the ongoing instance of a customer who continues to repurchase from a business when they have competitor and substitute offers available.”. Are you putting Customer Experience theory into practice? by Daniel Frank.
Guide To LoyaltyPrograms For Small Businesses by Allen Kopelman (Forbes) Loyalty is a key driver for any enterprise that depends on repeat business. Restaurants, retail stores, salons and a wide range of businesses leverage loyaltyprograms to keep customers coming back and transform occasional customers into frequent shoppers.
This one focuses on field service, but it’s still worth the four minutes it takes to read. My Comment: As costs go up, we must charge customers. Even loyal customers don’t want to pay more if they don’t have to. However, if you tell them why, it could actually create even more loyalty.
5 Reasons Why VIP Customers Are the Key to E-Commerce Growth by Josh Kim (Total Retail) VIP customers significantly impact a business’ bottom line, often contributing a substantial portion of total revenue. My Comment: I’ve been studying how different brands are creating successful loyaltyprograms.
Zappos is an amazing retailer that aligns with this concept. Here is some insight into their “Zappos for Good” program, direct from Steven Bautista, the head of charity at Zappos. 3 Ways to Make Your LoyaltyProgram More Social for the Holidays by Barry Kirk. For information contact or www.hyken.com.
Consumer Insights: CustomerLoyalty Has Changed by Anastasia Lloyd-Wallis (Jeweller) There’s been a significant shift in the focus of loyalty in the retail sector. Customers want to create an emotional connection with a business. My Comment: Shoplifters are a problem for retailers and their customers.
2022 Look Back: Most Read Retail CX News of the Year by RetailCustomer Experience. RetailCustomer Experience) The year 2022 was a year of rebound, rebirth and technology as retailers, coming out of COVID-19, were centered on pulling shoppers back into stores while tackling a challenging supply chain scenario.
If you want to ROCK your loyaltyprogram (if you have one), you’ll enjoy this article. Is Simpler Better For Rewards Programs? RetailWire) Non-tiered customerloyaltyprograms were found to increase customer value by almost 30 percent over a five-year time period. There are plenty of great ideas.
If you combine that with a great CX, customers will keep coming back. Top 5 CustomerLoyaltyPrograms That Work by Retail Merchandiser (Retail Merchandiser) In today’s competitive market, businesses need more than just quality products or services to retain customers—they need to cultivate loyalty.
How the ‘Zero Consumer’ is Inspiring Innovative Visual Imagery for Retail Success by Peter McCall (Total Retail) Consumers’ shopping expectations have skyrocketed. In the last couple of years, there has been a radical shift in this with brands foraying into loyalty with full force.
Eliminate Inconveniences For Your Customers With These 5 Tips by Brittany Hodak (Brittany Hodak) When it comes to creating an exceptional customer experience, businesses often focus on the big gestures – impressive loyaltyprograms, flashy gifts, and over-the-top service at one or two big moments.
More Than One-Third Of Shoppers Would Pay For Enhanced LoyaltyPrograms by Marie Griffin. Retail TouchPoints) With the benefits of loyaltyprograms well known, competition among brands for members and a larger share of their spending is fierce — and consumers know it, so they are expecting more in return for their loyalty.
Customer Obsession: Being Real, Sensitive, and Personal is a Requirement Now by Sharel Omer. Total Retail) The latest post to take LinkedIn by storm wasn’t an announcement about a startup raising millions in funding or an A-list executive joining the board of an industry titan. Enough said! Read the article! Follow on Twitter: @Hyken.
The “brick and mortar” retail sector operates in a challenging environment, especially as many in-store workers are likely craving remote work opportunities. As a result, physical retailers must offer something truly special to entice and retain customers. Retail staff need to communicate well, it is part and parcel of the job.
Customerservice drives loyalty for Amazon-owned Zappos by Tabitha Cassidy. Digital Commerce) The recently revamped VIP program Zappos launched has helped the Amazon-owned retailer build stronger customerloyalty and increase conversion. My Comment: What drives loyalty?
My Comment: Here’s an interesting take on loyaltyprograms. Maybe they aren’t as effective as they could be, as the article points out that “retailers are spending mountains of money to retain the very customers they had the least chance of losing to begin with.” Follow on Twitter: @Hyken.
Deloitte Shares Loyalty Trends and Best Practices for 2024 by Alicia Esposito (Retail TouchPoints) To drive customer retention and loyalty, most brands and retailers continue to rely on purchase discounts (77%) and loyaltyprogram points (61%), according to Retail TouchPoints research.
Reopening Faces Its Next Challenge: Retail Marketing by PYMNTS. PYMNTS) There’s no podcast, textbook or self-help guru that has a playbook on marketing a retail business after a pandemic. Our customers have been impacted in a way that has them thinking and behaving differently. Smart idea! Follow on Twitter: @Hyken.
Consumers Prefer Traffic Jams Over a Bad Customer Experience by RetailCustomer Experience. RetailCustomer Experience) More than half, 60%, of consumers would rather sit in a traffic jam than have a poor customer experience, according to a Telus International survey. This is not rocket science.
.” I don’t think you’ll find any surprises in the companies representing the bottom of the customerservice world, however you may be surprised at a few of the Hall of Famers. The Future of CustomerLoyaltyPrograms – Now and for the Holidays by Timi Garai. Well deserved, I might add!).
Consumers Embracing Premium LoyaltyPrograms by RetailCustomer Experience. RetailCustomer Experience) Consumers are more likely than ever to join a premium loyaltyprogram and willing to pay if the program guarantees discounts and offers relevant benefits. Maybe it’s time to start!).
CustomerLoyalty and LoyaltyPrograms- How it Helps a Business? My Comment: I’ve suggested many different articles on loyalty over the year. Here’s another that includes over 20 “topics” on the benefit of customerloyalty to a business. There’s something here for every company, from small to large.
For example, a customer may not use a website to book a hotel room with you, but they might use it to buy your product. Inflation Is Impacting the Customer Experience: Here’s What to Do About It by Jim Katzman. RetailCustomer Experience) How does inflation affect customer experience?
(SmarterCX) From the continued growth of ecommerce to the rise of experiential retail, 2018 saw a number of changes within the retail industry. And as retail trends continue to evolve in 2019, so do customerloyalty trends and programs. Pioneers: Who’s really going to drive a new retail perspective?
(CRM Buyer) Getting customers — and keeping them — is the name of the game in e-commerce. My Comment: If you have any type of loyaltyprogram, you will want to read this article. 4 Essentials for Building a Well Mannered Customer-Service Chatbot by Clemont Tussiot. Follow on Twitter: @Hyken.
Exploring CustomerLoyalty and Retention by Vijay Iyer (Total Retail) Effective customer retention extends beyond product or service quality, emphasizing ongoing customer engagement post-purchase. While subscription models play a role, a crucial strategy involves identifying customer interests.
Why Experiential Rewards Are Winning Over Customers: 5 Stellar Examples by Peter Vogel (The Wise Marketer) In today’s highly competitive business environment, brands are constantly searching for innovative ways to engage and retain their customers. My Comment: I’m a fan of rewards and loyaltyprograms for a reason.
My Comment: When our clients are interested in our customerservicetraining for their “new” customerservice/CX initiative, they are excited and ready to start. Used the right way, it may even help you create more tailored and personalized customer experiences! My Comment: I’m a big fan of loyaltyprograms.
Entrepreneur) Customerloyalty is an essential source of revenue for any business. Use these four tips to create a customerloyaltyprogram that will give you the highest return on your investment. My Comment: How do we create customerloyalty? This is where a customer is surprised about the price.
Loyaltyprograms boost businesses’ ability to keep customers by Jill Young Miller. Louis) In business, simple loyaltyprograms can strongly increase customer retention, Washington University in St. 7 Ways to Add More Value to Your LoyaltyProgram by Emily Rudin. Washington University in St.
This short article hits some of the high points of why creating obsessed customers is a good strategy. Making the program attractive and valuable to your customers is key. Making the program attractive and valuable to your customers is key. My Comment: This short article will take you less than two minutes to read.
Looking Ahead for Loyalty in 2023 by Meg Tronquet (Concentrix) Loyaltyprograms were the talk of the town in 2022. As the economy struggled to stabilize due to lingering supply chain shortages caused by the pandemic, coupled with the highest inflation in 40 years, retailers turned to loyalty to attract and retain customers.
Loyalty beyond Points: Boost Customer Lifetime Value with a CX-First Approach by Leanne Franks (InternetRetailing) Nearly every British retailer offers a loyalty programme. Customers accumulate points for every pound they spend to earn discounts on future products and services. and amazing customerservice.
How retailers can capture customerloyalty in 5 charts by Arielle Feger (Insider Intelligence) As brand loyalty declines, deals remain a surefire way to win over consumers. Shoppers get discounts and retailers get invaluable first-party data. Here are five charts on how to up your loyalty game.
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