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For clients with complex care scenarios – whether that is enterprise customersuccess management or providing critical support direct to consumers – change is never taken lightly. Let’s face it: Contact center metrics that measure customer service as if it’s some kind of race (think Average Handle Time) are frankly table stakes.
In time, you will want a deeper understanding of your customer journey, and that will lead to asking questions at additional touchpoints using other CX metrics, such as CSAT or CustomerEffortScore. This reduces churn and enhances lifetimecustomer value. Failure is an opportunity. Which leads me to….
In fact, employing certain techniques can actually turn these issues into opportunities to deepen the client/company relationship and increase lifetimecustomer value. . With these approaches, you can evolve from dreading escalations to seeing them as a way to grow closer to your customer base. . Get started for free today.
Here are some popular CX metrics – Net Promoter Score (NPS) Customer Satisfaction (CSAT) CustomerEffortScore (CES). Other ways to measure customer experience include churn rate, customerlifetime value (CLV), and retention rate. Helps understand customer behaviors better.
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