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Strategic Value Creation in B2B: Building Long-Term Partnerships, Trust, and Innovation in Tech, Telecom, Contact Centers, and Manufacturing – Part 2 of 3

eglobalis

Microsofts enterprise teams include customer success managers and technical account managers who co-own the clients goals. Their KPI is customer adoption and growthnot just support tickets resolved. ABB contributed robotics use cases; Ericsson brought real-time communication tech. Their mission?

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Delivering Value in B2B: Personalized, Scalable, and Measurable CX Across the Customer Journey – Part 3 of 3

eglobalis

Customers like you saved 22% on operational costs using this feature) Example : Adobes enterprise teams use industry-specific success frameworks. A retailer using Adobe Marketing Cloud gets a different roadmap, KPI set, and training path than a media firm. Dedicated success managers track these alongside client leads.

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Winning Leadership Support for Your CX Program: How to Align and Drive Buy-In

eglobalis

Complexity in customer journeys often leads B2B companies to score lower on CX than B2C, highlighting the effort needed to meet diverse needs. Siloed Data and Systems: Customer information in B2B is often fragmented across sales, marketing, account management, and support. Break transformation into manageable phases (e.g.,

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Managing Customer Experience Like a Pro: Inside a CX Manager’s Daily Workflow

Retently

Bridging the gap between what customers expect and what businesses deliver is the Customer Experience Manager. That means a CX Manager isnt just responsible for handling customer concerns; theyre shaping how customers feel about the brand, turning one-time buyers into lifelong fans. Lets take a closer look!

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Do You Need a Customer Experience (CX) Manager?

InMoment XI

CX operations, or customer experience operations, are all about the systems, automation, and lines of communication that make possible a unified, cross-functional approach to improving customer experience. Do you need a customer experience manager dedicated to managing this effort? Let’s find out.

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The Evolving Role of the Product Manager in the Age of AI-Powered CX

Win the Customer

This rapid evolution necessitates a significant shift in the role of the product manager. Today’s product managers must embrace a deeper understanding of AI principles, their applications in CX, and the ethical considerations that come with them. Gone are the days when a basic understanding of technology sufficed.

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Driving customer success forward with Unison

Totango

In a world where customer expectations are sky-high and data complexity is ever-increasing, Totango Unison is the game-changer that customer success and post-sales teams have been waiting for. Welcome to the future of customer success with Unison. Today, it’s about lighting the path to growth.