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Optimove’s Responsibility as the Visionary Leader

Optimove

Here’s how we help brands stay ahead: Education and Thought Leadership : We empower marketers with insights through blogs, white papers, webinars, and events, guiding them from basic understanding to advanced implementation.

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The Customer Success Maturity Model Part 3: “Transform” Capabilities (Optimizing CS)

Education Services Group

In the third installment of our three-part series on the ESG Customer Success Maturity Model, I’ll share the characteristics it takes to Transform your CS organization into a proactive, predictive powerhouse (look at that alliteration!) of customer happiness and retention. The ESG Customer Success Maturity Model is not linear.

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Voice of the Customer: 5 Steps to Success

Confirmit

There is—quite reasonably—a call to demonstrate Return on Investment. Senior-level Support is Vital to the Success of a VoC Program. Read this short white paper to understand how the Voice of the Customer can help you to: Retain (and gain) customers. Improve cross-sell and up-sell.

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Step Out of the Customer Success Silo and into the Light of Education Services

Education Services Group

If it were possible to just make one sale, stop there and have a “forever customer,” everyone would be a Customer Success (CS) pro. It requires relationship building, thoroughly understanding customer needs, advocating for their wants, and helping every customer — not just the largest — flourish in ways they never could alone.

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Understanding the B2B Customer Journey and How It Differs from B2C

Totango

Mapping out this type of analysis enables you to plan actions to optimize your customer journey at each point in order to maximize retention and turn satisfied customers into promoters of your brand. This is only intended as a very brief introduction to what customer journey mapping can involve. B2B Customer Journey Analysis.

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SaaS Tools for Business Growth: Five Essentials You Must Have

Totango

For customer success teams, SaaS tools serve to optimize the customer life cycle, improving your marketing, sales, and customer service to deliver better results to clients. This promotes higher customer satisfaction and retention, elevating sales and increasing revenue. Customer success.

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What is Voice of the Customer (VoC)?

Confirmit

Confirmit’s clients create multi-channel, multi-lingual feedback and research programs that engage customers, empower employees, deliver a compelling respondent experience, and provide high Return on Investment. White Paper. 7 Secrets of Voice of the Customer Success. Case study. Contact Us.