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A recent Forrester whitepaper entitled How to Transition Your Voice-Of-The-Customer Vendor explains that “failure is not always the vendor’s fault.” According to the Forrester report, many VoC programs are still immature and face common challenges: Not Listening to Customers. Not Interpreting Feedback.
Whether you want to collect feedback from your customers, conduct a market research project, or better enable your employees, mobile accessibility needs to be a primary consideration and Confirmit is here to help! Perhaps, however, you are still aren’t convinced that mobile has a place in research and feedback collection.
Whether you want to collect feedback from your customers, conduct a market research project, or better enable your employees, mobile accessibility needs to be a primary consideration and Confirmit is here to help! Perhaps, however, you are still aren’t convinced that mobile has a place in research and feedback collection.
What is Voice of the Customer (VoC)? Voice of the Customer refers to the way an organization collects customerfeedback, analyzes the data, distributes it to the right people and takes action on these insights in order to generate financial benefits. Otherwise your program will fail.
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