The Right Survey to Measure Each Touchpoint of the Customer Journey
GetFeedback
JANUARY 19, 2020
After my trip was over, I received one final request using a Net Promoter (NPS) rating scheme. This is the right time to use NPS. . type question works well when evaluating a relationship or complete experience, but it can be confusing if asked after individual touchpoints. Think “Survey+” for Customer Feedback.
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