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What IS a Customer Touchpoint?

Experience Investigators by 360Connext

Touchpoints within the customer journey help define a lot of moments, both good and not-so-good. Customer touchpoints in general are not often understood or appreciated from the customer’s perspective. Understanding the actual touchpoints your customers have with your organization is a basic part of that understanding.

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Customer Experience Journey Mapping Strategies to Improve Business Performance

InMoment XI

By visualizing the customer’s experience across various touchpoints, journey maps provide a clearer understanding of where internal processes may be causing delays, confusion, or frustration for both customers and employees. You will outline the stages and touchpoints customers will experience in this stage.

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The Power of Customer Behavior Analysis

InMoment XI

Customer Journey Mapping Customer journey mapping tracks every touchpoint customers encounter with your organization. By gathering data from sources like surveys, reviews, and calls, the InMoment platform uses NLP and AI to identify and categorize key journey touchpoints. See what InMoment can do for you by scheduling a demo today!

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How Customer Experience Automation Can Improve Business Performance

InMoment XI

Customer experience automation refers to automating interactions or touchpoints throughout the customer journey. Improved Personalization While some may believe that automating certain touchpoints creates a similar, stale experience for every customer, the opposite is true. What is Customer Experience Automation? References Salesforce.

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Customer Experience in Banking: A Guide to Improve Trust & Satisfaction

InMoment XI

From visiting your physical branch to paying an electricity bill through your app, each interaction with a touchpoint contributes to a customer’s perception of your business. For instance, First National Bank partnered with InMoment to better analyze data across all touchpoints using a custom text analytics model.

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Customer Experience Maturity Model: A Framework for Improving Experiences

InMoment XI

It identifies customer pain points across various touchpoints and works to improve them. For example, CX leaders in the “Mobilize” stage work with marketing and product teams to provide a consistent experience across all touchpoints. For example, the team starts collecting and integrating experience data from multiple channels.

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Improve the Customer Journey

InMoment XI

Once she has her two favorites, she then uses the companies’ software demos and pricing packages to consider each one. Anytime a potential customer interacts with your brand, you have a touchpoint. Your touchpoints could be ads, your website homepage, a physical storefront, reviews, newsletters, phone calls with sales, or emails.