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B2B Customer Experience: The Complete Guide

InMoment XI

This helped break down silos and made things simpler not only for FedEx’s customers, but also for each of the company’s internal teams working together to deliver meaningful information and valuable content to customers. Support and service. Keep customers informed about product updates, new features, and relevant industry trends.

B2B 413
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Beyond NPS: Why Customer Feedback Needs a 360-Degree Revolution

eglobalis

By embracing a more nuanced approach, organizations can gain a comprehensive understanding of customer sentiment, facilitating more informed decision-making and enhancing overall customer satisfaction. For instance, a company’s operating profit number is useless without additional metrics and other supporting information.

NPS 373
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The Right Survey to Measure Each Touchpoint of the Customer Journey

GetFeedback

Post-Purchase: How will the customer get access to the solution/service, learn how to use it, and get support? One of the key things about a real journey map, as opposed to a process map, is information about how the customer perceives their interactions. In the case of the journey to buying health insurance, perhaps not so critical.

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Understanding Customer Experience Analytics: Unlocking Insights for Success

InMoment XI

For instance, imagine an e-commerce company that recently implemented a new online chat support feature. By utilizing CSAT surveys after each chat interaction, the company can swiftly assess how satisfied customers are with this specific support channel. What Are Important Metrics to Consider in Customer Experience Analytics?

Insights 243
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Voice of Customer Examples to Inspire Your CX Strategy

InMoment XI

In technical terms, a VoC program is the process of gathering vital information regarding what customers think and feel about their experiences with a business. This can include listening posts like customer support interactions, emails, live chats, direct surveys, online product reviews, social media comments, and more!

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A Deep Dive into Conversational Intelligence

InMoment XI

The goal of conversation intelligence is to enhance communication, improve collaboration, and extract valuable information from interactions. This information, in turn, empowers companies to tailor their products, services, and communication strategies to meet the evolving needs of their customer base.

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How to Create an Omni-Channel Customer Journey Map in Retail

GetFeedback

Smart retailers know that brand interactions have moved beyond the limits of brick-and-mortar stores—interactions happen on the company website, via e-commerce platforms, on social media, on review websites and platforms, through television and other advertisement media, and through new channels that seem to be constantly changing.