Customer Journey Mapping Examples: 4 Use Cases to Inform Your CX Strategy
Experience Investigators by 360Connext
JULY 17, 2024
Are Customer Journey Maps Really Necessary? My client had just returned from a presentation to her executive committee. She was defeated, and realized she made a misstep in trying to get resources for a customer journey mapping initiative. The C-Suite heard her desire to understand customers better, but they couldn’t see HOW that exercise would benefit the company, exactly.
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