Fri.Aug 09, 2024

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Friction in Customer Experience is Not Always a Bad Thing; Here’s Why

Beyond Philosophy

Friction occurs when a customer has to work or think hard during an experience. Many times, friction is accidental or the result of organizational apathy. In these instances, friction is a bad thing. Friction is rarely a good thing in a Customer Experience. However, there are times when it can be beneficial. For example, when your bank uses two-factor authentication to ensure you are who you say you are.

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Birdeye vs. Reputation.com: Comprehensive comparison of features & benefits

BirdEye

A business’s online presence and reputation are crucial for attracting customers. A strong online reputation directly impacts revenue, making it essential to choose the right provider. That is where platforms like Birdeye and Reputation step in. But which one to pick in the Birdeye vs. Reputation.com contest? For location-based businesses of all sizes, Birdeye’s AI-powered tools and all-in-one solutions for reputation, social media, and customer experience management make it the superior c

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What Is Customer Service? Help Scouts Weigh In

Help Scout

Help Scout’s team weighs in on what customer service really means. Explore how effective support drives product success, empowers customers, and showcases company values.

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An Overview of Customer Experience

InMoment XI

Think of your favorite clothing brand. Why is that brand your favorite? It is probably because you enjoy their clothes, but also because every time you buy something it is an easy, enjoyable process. The way you feel about that brand is because of the customer experience you have every time you make a purchase. The customer experience you have with a brand will cause you to be a lifelong customer, or never shop there again.

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Unlock the Future of Learning Growth and Retention at Cognition24!

The annual Cognition virtual conference is back on October 16, and this year it’s FREE! You’ll enjoy: Inspiring Keynotes from top learning industry leaders, providing fresh perspectives to help you outperform the competition. Hands-on, Skill-Building Sessions to elevate your growth, retention, and product adoption strategies. Exclusive First Look at the latest innovations from Thought Industries, empowering you with tools to grow faster.

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Captain Up and Gamanza secure partnerships with Optimove

Optimove

The CRM marketing solutions provider has announced partnerships with Captain Up and Gamanza Engage, two companies that specialize in gamification and player engagement platforms. As part of the deals, Optimove will bring its AI-orchestrated gamification capabilities to iGaming and sports betting operators that leverage its services. It aims to increase retention rates and deeper player engagement for Captain Up and Gamanza.

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