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Does your company issue customer surveys, but you’re not getting the insights you need? Read on for a quick class on how to write good survey questions that result in objective, actionable data. Are you looking to improve your data right away and don’t want to read this entire post? Here are three tips I always give: Ask compelling but non-leading questions Craft an engaging survey invite—because getting a high response rate is key Combine your surveys with other methods Sit Back and
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