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Google reviews are more than just testimonials for real estate agentsthey are a powerful tool for building trust and attracting new clients. According to Birdeye’s State of Online Reviews 2024 report, 79% of all online reviews in 2023 were posted on Google, cementing its status as the top review platform. For real estate professionals, this makes Google reviews essential to stand out in a competitive market and drive more leads.
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Consumers are demanding personalization: Its no longer a nice to have; its an expectation. In fact, a recent research from Forrester indicates that 62% of U.S. consumers want economic value from personalized interactions , suggesting that consumers are increasingly looking for relevant and valuable engagements rather than generic offers. Even with consumers who love your brand, earning and sustaining their attention when there are so many distractions throughout the day is extremely hard.
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