ShepHyken

DECEMBER 25, 2023

Top Takeaways: The customer’s perception matters most. Never assume you know what your customer wants without looking at data. Even the most passionate organizations can misinterpret customer behavior, so always rely on data to make decisions. Embrace continuous improvement. Once you find success, it doesn’t mean you should stop. Keep learning and looking for changes to enhance the customer experience.

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Feedback Customers Books Interaction 94

Optimove

DECEMBER 25, 2023

Get CDP Institute’s Guide on why your CDP needs a brain Download Now Why it Matters: Today’s hyper-connected customers interact with brands through a dizzying myriad of channels, from websites and email to mobile phones and social media. At every touchpoint, they expect a consistent and personalized experience, and successfully providing one requires a robust customer orchestration strategy.

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Customer Journey Customer Journey Mapping Download Touchpoint 59

BirdEye

DECEMBER 25, 2023

LinkedIn stands alone as a haven for business growth. As per LinkedIn’s official statistics, more than 61 million companies are listed, but creating a business page isn’t enough. If your LinkedIn Business Page is gathering dust like an old yearbook, it is time to transform it into a lead-generating powerhouse. As per Demandsage, LinkedIn users who see business and acquisition messages are six times more likely to convert.

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Social Media Events Measurement Engagement 59

SurveySparrow

DECEMBER 25, 2023

It is common knowledge that Net Promoter Score can propel a business to new heights. You might also know about transactional NPS and relational NPS. But what do you think works better? Focusing on an overall experience or individual aspects of a customer journey and improving each touchpoint experience. I think the latter. Well, you need not decide already.

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Net Promoter Score Insights NPS Touchpoint 52

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Customer education has become a key driver for growth, retention, and product adoption. Our latest 2024 State of Customer Education Report uncovers critical data and insights from a survey of over 200 industry leaders, offering a look at the evolving role of education in driving business success. Inside, you'll find data on key trends and strategies, including: Strategies for Scaling & Customization: Find out which investments in learning technology deliver the biggest ROI and scalability.

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BirdEye

DECEMBER 25, 2023

Have you ever come across an imposter Facebook page related to your business, a page you did not create? That’s what we call an unofficial Facebook page. Why should you care? These pages can confuse your customers and hurt the online reputation management you’ve worked so hard to build. In this blog, we dive into a topic that might seem niche but is incredibly important for any brand on Facebook.

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Social Media 2023 Document Demo 59

Kapta Customer Success

DECEMBER 25, 2023

The key account management role is misunderstood. Nobody seems to know what we do every day. It’s common for people within an organization to think we are glorified support, some flavor of a sales team, or a marketing team. But nothing could be further from the truth! And this misconception is painfully telling of the communication in the organization about how we're supporting and understanding our customers.

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Sales Communication Management Marketing 59