Tue.Mar 18, 2025

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Orchestrating the Switch from AI Agents to Human Interaction – When and Why It Matters in CX

eglobalis

In today’s rapidly evolving AI Agent experience landscape, Artificial Intelligence (AI) has become integral to enhancing customer service and experience efficiency and responsiveness. AI agents , including chatbots and virtual assistants, handle a significant portion of customer inquiries, offering immediate support and streamlining operations.

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[Experience Action Podcast] Build Your CX Scorecard

Experience Investigators by 360Connext

Customer support leaders are often trapped in a cycle of “number narration” – reporting metrics without connecting them to organizational value. In this insightful episode addressing a listener’s question about reporting as a new support leader, Jeannie dives into how to transform your customer support metrics into meaningful business impact stories.

Webinar 143
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The Best Customer Insights Platforms for Smarter Decision-Making

Thematic

Let’s be real—understanding your customers isn’t easy. They leave feedback all over the place: surveys, reviews, emails, social media, customer service calls… and before you know it, you’re drowning in data. But here’s the kicker: That feedback is gold —if you know how to use it. The problem is most businesses don’t.

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Follow 2025’s Google Business Profile guidelines to stay visible and avoid penalties

BirdEye

Imagine waking up one morning to find your business missing from Google. No warning, no explanationjust gone. Customers searching can no longer find you. This nightmare happens daily to businesses that unknowingly violate Google Business Profile guidelines. Dont let yours be next. In 2025, Google Business Profile guidelines aren’t just best practicesthey are critical rules every business owner must follow to stay visible.

2025 59
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State of AI in Sales & Marketing 2025

AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.

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From Frustration to Adoption: Overcoming Barriers to Effective Chatbot Utilization

Calabrio

Analytics From Frustration to Adoption: Overcoming Barriers to Effective Chatbot Utilization Share Chatbots have transformed customer service by providing instant, AI-powered support that reduces contact center volume and improves operational efficiency. However, many customers bypass chatbots , opting instead to escalate to live agents at the first opportunity.

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A Study on How the World Makes B2B Supplier Contract Decisions

Heart of the Customer

Which is more important: rational or emotional factors? The Advanced Manufacturing Customer Experience Consortium (AMCX) is a group of the worlds top manufacturers. Its members are ground zero for Sigma Six, lean manufacturing, just-in-time supply chains, and reliability. Yet the group still wondered (with continuous debates and discussions), can manufacturers win through customer experience?

B2B 78
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Master Google My Business SEO: Essential strategies for local success

BirdEye

People no longer flip through the Yellow Pages to find a local plumber, restaurant, or shop. Today, when people need a service, they grab their phone and search on Google. If your business isnt showing up in those searches, youre missing out on potential customers actively looking for what you offer. Thats where Google My Business SEO plays a crucial role.

Demo 52
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How to Sell Your House: Choosing the Best Agent for Top-Tier Customer Service

CSM Magazine

When you’re selling your house, one of the most important decisions you’ll make is choosing the right real estate agent Working with a great agent means a smooth sale, top dollar for your house, and a fantastic customer experience. Think of it as having a personal advocate throughout the entire process. They will handle the paperwork and showings, while you sit back and relax.

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Google posts now get an AI Makeover: Boost your business’s visual appeal

BirdEye

Imagine turning every image you post on your Google Business Profile into a stunning, professional-looking masterpiece with just a few taps. Sounds too good to be true? Well, Google has made it possible with its latest feature: AI-powered backgrounds for your Google Posts. Starting now, you can enhance your photos with AI-generated backgrounds that will grab potential customers’ attentionno design skills required.

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2024 State of Customer Education Report

Customer education has become a key driver for growth, retention, and product adoption. Our latest 2024 State of Customer Education Report uncovers critical data and insights from a survey of over 200 industry leaders, offering a look at the evolving role of education in driving business success. Inside, you'll find data on key trends and strategies, including: Strategies for Scaling & Customization: Find out which investments in learning technology deliver the biggest ROI and scalability.

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Is Customer Success Paying Enough Attention to GenAI Today?

Forrester's Customer Insights

Last week we published two data snapshot reports from our Forresters State Of Customer Engagement Survey, 2024. Focused on US-based respondents at B2B firms who primarily sell software, these short reports give bit of a unique look into the more sophisticated side of customer engagement.

2024 32
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What is Reddit? The Complete Guide for Users and Marketers in 2025

Brandwatch CX

Discover Reddit, a vast online community where you can share interests and engage in discussions. Learn how to navigate and make the most of it. Read more.

2025 52
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Lesson #29 Revisited: Social Reviews Are Still Your Most Important Surveys—Because They’re Public!

PeopleMetrics

Social reviews have always been important, and that hasn't changed. In fact, they might be even more crucial today because they're public surveys available to everyone online. Especially if you're a B2C business, your social reviews on platforms like TripAdvisor, Google, Yelp, or OpenTable aren't just feedbackthey can make or break your brand reputation.

B2C 62
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Social Media Integration: How to Create a Seamless, Engaging Digital Experience

Brandwatch CX

Discover essential strategies to effectively integrate social media into your marketing efforts. Learn how to boost engagement and drive success. Read more.

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The GTM Intelligence Era: ZoomInfo 2025 Customer Impact Report

ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!

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Are We Too Scared To Fly?

Forrester's Customer Insights

A Crisis In The Air Over the years that I’ve lived in Cincinnati, my nonstop options have dwindled as Delta has made a steady retreat from this market.

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Your Quick Guide to Understanding and Tracking Social Media Traffic

Brandwatch CX

Boost your social media traffic with these effective strategies. Discover practical tips that drive engagement and grow your audience. Read more.

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Balancing Customer Needs with Business Objectives in Research

dscout People Nerds

The old adage of customer is king remains true, but theres more to the story. See what Research and Design can do to achieve business objectives.

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Call For Entries: 2025 Forrester Technology Awards

Forrester's Customer Insights

Forrester is delighted to announce the opening call for our annual global Technology Awards in three categories this year: the Technology Strategy Impact Award, the Enterprise Architecture Award, and the all-new Data & AI Impact Award. These awards aim to recognize high-performing organizations that have enhanced business outcomes with their IT, AI, and data capabilities.

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Frost Radar: Voice of Customer Analytics, 2024

Understanding and improving your customer experience (CX) can have a massive impact on your bottom line. Choosing the right voice of customers (VoC) solution is a critical step to elevating CX. Frost & Sullivan researched more than 50 leading VoC vendors, analyzing both their “innovation index” and “growth index” to independently select the top 10 performers in each of these categories.

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The State Of Services, 2025: Co-Innovation And Performance Pricing Set The Bar

Forrester's Customer Insights

Technology service spending will reach $2 trillion in 2028, rising 4.6% year over year globally, much faster than GDP growth.

2028 29
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Align Product And Portfolio Marketing To Create Three Growth Trajectories

Forrester's Customer Insights

Portfolio marketers and product managers can work together to build a unified approach to growth that identities the most attractive market opportunities while determining the best product strategies to capitalize on them.

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ServiceNow And Salesforce Cross Battle Lines In An Escalating CRM War

Forrester's Customer Insights

Customer relationship management (CRM) systems initially focused on supporting core front-office functions such as sales and marketing, but the value proposition of CRM has significantly expanded through strategic tech convergence, driving substantial revenue growth for vendors. CRM moved into the middle office to enable order management and subscription billing.