ShepHyken
FEBRUARY 23, 2025
Each week, I read many customer service and customer experience articles from various resources. Here are my top five picks from last week. I have added my comments about each article and would like to hear what you think too. B2B Customer Service: 5 Proven Strategies to Drive Success by Foundever (Foundever) What sets leading B2B (business-to-business) brands apart?
Thematic
FEBRUARY 23, 2025
Did you know? In 2024, the world generated 149 zettabytes , and that’s expected to reach 394 zettabytes by 2028. That’s equivalent to every person on Earth streaming 4K video nonstop for over three years or stacking enough books to reach the moon and back…100 times. But that data means nothing if not properly analyzed. Businesses need text analytics done right to extract valuable insights that they can use for effective decision-making.
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Optimove
FEBRUARY 23, 2025
To the stakeholders of Optimove: Every year, I prioritize listening to leading marketersour customersbecause their concerns provide insights that help shape the future of marketing. And in 2024, heres just a glimpse of what I heard: You have to go to the data people to get the data, and then you have to connect it to marketing. Its a big painheavy liftingand here, it was all together.
Doing CX Right
FEBRUARY 23, 2025
AI fuels innovation, accelerates development, and transforms product personalization. One company proves how its done right. Learn valuable lessons from Stacy Sherman and Ben Weiss on strategies to outperform your competition. The post AI Isnt Just For Software: Bold New World Of Product Personalization appeared first on Doing CX Right.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Forrester's Customer Insights
FEBRUARY 23, 2025
For more than a decade, Forrester has been committed to researching AI and ML technologies and platforms. During my 13-year tenure at Forrester, I had the privilege of working alongside our talented AI analysts. Together, we have continuously refined our market definitions and research focus to stay aligned with emerging tech trends and business needs.
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