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Hoje, 6, aOptimoveanunciou o lanamento do programaOptimoveIgnite+, desenvolvido para colaborar com o crescimento de operadores em um ambiente competitivo. The post Optimove lana programa para acelerar crescimento de novos operadores appeared first on Optimove.
Ask business leaders why they are investing in AI technologies, and the answer is often emphatic and clear: its about efficiency. In Forresters 2025 B2B Brand and Communications Survey, 86% of marketing leaders said efficiency was the likeliest impact of AI technologies. Will AI Bring About A New Industrial Revolution?
Las Vegas, NV At AWS re:Invent, the conversation wasn’t about whether generative AI would impact marketing; it was about how it’s already transforming the industry. “ Generative AI in Advertising and Marketing with Blueshift and VidMob ,” hosted by Craig Miller, Global Solution Portfolio Lead for Advertising and Marketing at AWS, featured insights from Stephanie Layser, Global Head for Publisher Ad Tech Solutions at AWS, Manyam Mallela, Co-Founder and Chief AI Officer at
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