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These days, giving customers a great experience (CX) isn’t just a bonus—it’s a must. Companies that really understand their customers and respond to their needs build stronger relationships, boost loyalty, and achieve more success But how can businesses consistently understand their customers so well? The answer lies in using thematic analysis to explore and interpret all available data.
Welcome to Success Strategies: August 2024 We are in the dog days of summer. As we move into the last months of 2024, you may consider designing or redesigning your CX surveys. If you are, read my latest blog, Good Survey Question Design Helps You Get Better Customer Feedback. In the blog, I discuss the three essential guidelines to keep in mind as you design or redesign to get the maximum benefits of your feedback.
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