ShepHyken

DECEMBER 22, 2024

Each week, I read many customer service and customer experience articles from various resources. Here are my top five picks from last week. I have added my comments about each article and would like to hear what you think too. 5 Questions Every Business Owner MUST Answer Before 2025 by Brittany Hodak (Brittany Hodak) The New Year is always the best time to work on your business, instead of in your business.

Article 62

Article 2024 2025 Customer Service 62

Blueshift

DECEMBER 22, 2024

Personal finance institutions face pressure to engage customers with personalized, relevant experiences in an increasingly competitive market. Many struggle to deliver timely and meaningful interactions, which leads to missed opportunities for building deeper connections. This is where AI-powered personalization comes into play, transforming the way financial institutions interact with customers.

Consumers 52

Consumers 2025 Financial Customer Satisfaction 52

Blueshift

DECEMBER 22, 2024

As the new year quickly approaches, personal finance institutions face unique challenges in reaching their customers with engaging and relevant messages. Audiences often consist of diverse demographics with varying needsfrom debt consolidation to retirement planningmaking it difficult to deliver campaigns that resonate universally. Traditional advertising methods that deliver generic messaging to mass audiences often fail to achieve meaningful customer engagement and optimize marketing spend.

Financial 52

Financial 2025 Marketing Advertising 52