Thu.Mar 20, 2025

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Customer Insights Framework: A Step-by-Step Guide to Customer Understanding

Thematic

Imagine launching a new product feature based on a hunch—only to find out customers don’t care about it. Or spending months refining a service only to see your customer satisfaction scores plummet. This happens when businesses make decisions without considering customer insights. These days, companies can’t afford to rely on assumptions.

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Fintech’s Role in Enhancing Customer Experience

CSM Magazine

Technology has reshaped the way people manage their finances. Tasks that once required a trip to the bank can now be completed in seconds from a phone or computer. Payments, loans, investments, and customer support have all moved online, creating a demand for faster transactions, stronger security, and services tailored to individual needs. The way companies handle these advancements will determine how well they meet customer expectations in an industry that is evolving faster than ever.

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7 Ways Text Analytics Helps in Product Development

Thematic

Ever wonder how some companies always seem to get their product updates just right ? It’s not luck—it’s text analytics. Every day, customers leave a trail of feedback in online reviews, social media posts, and surveys. However, hidden there are insights for product development. But as research shows “80% of organizational data is in unstructured text format…much of it goes unanalyzed, despite containing valuable insights that could significantly improve busines

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Optimove Connect Day 2: Marketers Emboldened to Achieve the Impossible and Master Positionless Marketing

Optimove

Take the next step with our CRM marketer evolution curve Download Now Why it Matters: Day 2 of Optimove Connect 2025 continued the momentum with cutting-edge insights, real-world success stories, and expert-led product deep dives. From gamification and AI-driven personalization to unlocking the full potential of Optimoves platform, attendees walked away with the tools and strategies to future-proof their marketing and embrace Positionless execution.

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State of AI in Sales & Marketing 2025

AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.

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8 Ways AI is Revolutionizing Customer Insights and Predictive Analytics

Thematic

Imagine running a business where you can predict what your customers want before they even know it themselves. No more guessing games, no more endless spreadsheets—just clear, actionable customer insights that drive results. That’s exactly what customer insights AI is bringing to the table. Customer feedback used to be a puzzle—scattered across surveys, support tickets, and social media.

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How AI Text Analytics Enhances Customer Service: A Comprehensive Guide

Thematic

Ever felt frustrated after contacting customer service and getting no real help? You’re not alone. Businesses today receive huge volumes of customer feedback—from emails and chats to surveys and reviews. But how do they make sense of all that data? Text analytics. What is text analytics ? Simply put, it’s about digging into unstructured feedback to uncover meaningful insights that improve customer service.

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The Best CX Software Of 2025

InteractionMetrics

Just as customer satisfaction surveys reveal gaps in happiness, the right customer experience software bridges them; It helps you meet customers where they are and deliver personalized support every step of the way. Todays rising CX demands mean AI, omnichannel engagement, and deep personalization are no longer nice-to-have in your customer data platformtheyre essential features that any software worth its salt will include.

2025 52
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In A World Of Buying Mayhem, All Leaders Must Be Change Leaders

Forrester's Customer Insights

Todays dizzying pace of change will not abate, and leaders must show the way forward. At our upcoming events, B2B Summit North America and CX Summit EMEA, well show you how.

B2B 29
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Lesson #30 Revisited: Closing the Loop on Alerts—Has AI Changed This?

PeopleMetrics

Closing the loop on customer alerts is one of the most fundamental aspects of an effective VoC program. It provides immediate ROI, reduces churn, and strengthens relationships. But despite all the advancements in AI, this is one area where technology hasnt dramatically changed the core principles of closing the loop. The Basics Havent Changed The concept of closing the loop has remained the same for years.

B2C 62
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2024 State of Customer Education Report

Customer education has become a key driver for growth, retention, and product adoption. Our latest 2024 State of Customer Education Report uncovers critical data and insights from a survey of over 200 industry leaders, offering a look at the evolving role of education in driving business success. Inside, you'll find data on key trends and strategies, including: Strategies for Scaling & Customization: Find out which investments in learning technology deliver the biggest ROI and scalability.

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WAFs Are Now The Center Of Application Protection Suites

Forrester's Customer Insights

Although not a new technology by any stretch, web application firewall (WAF) solutions continue their evolution. Today, WAF solutions are cloud-based and protect applications and APIs in hybrid and multicloud environments.

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196: Navigating Price vs Quality in Service

The DiJulius Group

In this episode of the Customer Service Revolution podcast, John DiJulius and Denise Thompson explore the critical aspects of customer experience, emphasizing the importance of value over price, the role of personalization, and the need for businesses to create a culture of service excellence. They discuss various case studies, including airlines and Starbucks, to illustrate.

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How Resource Management Can Help Organisations Reduce Workforce Burnout and Turnover

CSM Magazine

Burnout and high staff turnover arent just HR problems. Theyre warning signs that something deeper is wrong. If a business is struggling with constant resignations, stretched-thin employees, and declining morale, its not just bad luck. Its a systemic issue, and one that wont fix itself. Yet, so many companies still operate under the assumption that stress is just part of the job.

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It’s Not Your Automation, It’s Your Change Management

Forrester's Customer Insights

Change isn’t just hard it’s a continuous battle, and one that automation will make more intense and frequent. And if you think you’re prepared for automations pace of change that is coming, you’re already behind.

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The GTM Intelligence Era: ZoomInfo 2025 Customer Impact Report

ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!

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How Nando’s and The Midcounties Co-operative Used Rotageek to Improve Workforce Scheduling

CSM Magazine

Nandos and The Midcounties Co-operative have taken a major step forward in workforce management by partnering with Rotageeks workforce scheduling platform. With businesses in the restaurant and retail sectors facing more complex demands, both organisations turned to Rotageek to help them improve their scheduling efficiency. During a recent joint panel discussion, leaders from both businesses shared their experiences implementing the workforce management solution.

Retail 52