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Once you discover the power of surveying customers and implementing their feedback, it’s easy to want to scale your feedback program to send more surveys, more frequently. But if you see response rates drop and a lack of customer engagement with your surveys, your audience might be experiencing survey fatigue. Surveying at the right frequency, with the right survey design, is what keeps your customers responding and free of survey fatigue.
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Are you stuck between using a poll and a survey? Don’t worry, I get you! It’s pretty normal! These two terms are often used interchangeably. One of my friends recently asked me, “ But aren’t they the same?” If you agree, you should know a few crucial differences between them. This blog will solve the confusion about polls vs surveys!
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This blog post is a brief overview of the 2024 B2B Summit North America session, "Building a Connected Messaging Team That Drives Alignment," where VP, Principal Analysts Barry Vasudevan and Ian Bruce will discuss current state of B2B messaging, companies that get it right, and how to build your connected messaging team.
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