ShepHyken

OCTOBER 27, 2024

Each week, I read many customer service and customer experience articles from various resources. Here are my top five picks from last week. I have added my comments about each article and would like to hear what you think too. Forrester: Customer obsession is key to B2B revenue and profits by Paul Demery (Digital Commerce 360) “Customer-obsessed” B2B companies build better relationships with employees and customers than peer companies without a strong customer focus, Forrester Research says.

Article 80

Article Customer Service Social Media 2024 80

Forrester's Customer Insights

OCTOBER 27, 2024

Last week, I attended Basware’s annual customer event in Lisbon. The event focused on sharing the latest product and strategy updates with customers and gathering their feedback on products and user experiences. A recurring theme was Basware’s customer-centric innovation. Here are some noteworthy updates: Advanced Data Analytics and Insights.

Events 26

Events 2024 Customer Centricity User Experience 26

Brandwatch CX

OCTOBER 27, 2024

We've done the legwork to figure out the best times to post on Facebook to enhance your social media content strategy, complete with insider tips.

Social Media 52

Social Media 52

Forrester's Customer Insights

OCTOBER 27, 2024

One of the core principles of High-Performance IT (HPIT) is alignment. But what we are aligning to differs greatly between the public and private sectors. It's also important to recognize the cultural and linguistic differences between the private and public sectors. Aligning language in this way helps ensure that everyone is on the same page, which can significantly improve communication, reduce misunderstandings, and lead to more effective initiatives.

Government 20

Government Culture Communication Information 20

Advertiser: ZoomInfo

AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.

2025